The top international market research companies in 2025

Market research becomes more complex when you’re operating across borders. Each country brings its own cultural nuances, consumer behaviors and market dynamics. While traditional global agencies have physical offices worldwide, modern solutions are making international insights more accessible than ever.

From established agencies market research services with decades of experience, to innovative platforms transforming how brands gather global insights, we’ve evaluated the leading international market research companies. Need to test concepts across continents? Zoom in to understand local market nuances?

Wherever you’re based, these market research firms represent the best options for gathering reliable international consumer data.

Company	Key Services
Attest	• Multi-market consumer research reaching 150+ million people in 59 countries • Global brand trackingSide-by-side market comparison • International concept testing • Cross-market analytics • Campaign measurement
Ipsos	• Brand health tracking • Marketing analytics • Innovation research • Mystery shopping • User experience studies
Nielsen	• Audience measurement • Marketing optimization • Competitive intelligence • Media planning • Campaign analysis
B2B International	• Market sizing • Customer journey research • Thought leadership • B2B pricing analysis • Product testing
SurveyMonkey	• Custom surveys • Market research • Brand analysis • Product testing • Customer insights
Schlesinger Group	• Qualitative research • Clinical studies • Eye tracking • Product testing • Data collection
Toluna	• Online panels • Concept testing • Real-time analytics • Community management • Custom research
Qualtrics	• Experience management • Customer feedback • Brand tracking • Product testing • Market analysis
Remesh	• AI-powered focus groups • Real-time analysis • Concept testing • Employee engagement • Product feedback
Vision One	• Neuromarketing • Brand tracking • International research • Customer satisfaction • Product development
Dynata	• Survey programming • Digital ethnography • Brand tracking • Online panels • Data analytics
Zappi	• Automated research • Product testing • Ad effectiveness • Innovation testing • Consumer insights
Antedote	• User research • Cultural analysis • Innovation planning • Workshop facilitation • Brand strategy
SIS International	• Competitive intelligence • Market entry strategy • B2B research • UX testing • Strategy consulting
Bixa	• Mobile research • UX testing • Product feedback • Customer surveys • Website evaluation
Typeform	• Interactive surveys • Mobile optimization • Data collection • Response analysis • Integration solutions

15 best international market research companies

Here’s our curated list of the top international market research companies, assessed based on their global capabilities, research methodologies, and ability to deliver actionable cross-market insights.

1. Attest

Attest transforms international market research through our innovative technology platform that combines speed with expertise. With access to 150+ million consumers across 59 countries, we help businesses gather insights across multiple markets simultaneously, making sophisticated research accessible to organizations of all sizes.

David Contract, Marketing Team Lead, Betesh Group, said this about Attest:

What’s interesting about the research we did was it actually opened our eyes to what a big opportunity this is globally. Initially the plan was just to launch it in the US. Now we’re being more aggressive and hoping to launch it globally within the first year of launch in the US.

Unlike traditional global research agencies that can take weeks to deliver results, our platform combines the flexibility of self-serve software with the guidance of expert research support. Whether you’re a marketing team testing campaigns across continents or a researcher exploring new markets, our solution delivers actionable insights at the speed of modern business.

Services:

• Multi-market consumer research
• Easy side-by-side market comparisons
• Brand tracking across regions
• International concept testing
• Global audience profiling
• Cross-market comparison analytics
• Campaign effectiveness measurement
• Product development research

Best for:

• International brand monitoring
• Multi-country consumer insights
• Global product launches
• Cross-market analysis
• Rapid market assessment
• Cultural validation studies

Founded: 2015

2. Ipsos

Ipsos is one of the world’s leading market research companies, trusted by major brands across the Americas, Africa, Middle East, and Europe. With roots dating back to 1975, they’ve evolved from a traditional research firm into a comprehensive insights powerhouse that combines global reach with local expertise.

Their approach integrates market strategy, innovation services, and marketing analytics to deliver actionable insights. From brand health tracking to creative development, Ipsos helps organizations understand their markets and optimize their strategies through data-driven decision-making.

Services:

• Brand health tracking and optimization
• Marketing management analytics
• Innovation and forecasting research
• Social intelligence analysis
• Mystery shopping programs
• User experience studies
• Creative development assessment

Best for:

• Global brand health monitoring
• Cross-market consumer insights
• Innovation testing and forecasting
• User experience research
• Mystery shopping programs

Founded: 1975

3. Nielsen

Nielsen has transformed how businesses understand audience behavior since 1923. As a global leader in data analytics and audience measurement, they provide comprehensive research solutions across channels and platforms.

Their services are structured around four core areas: media planning, content metadata, marketing optimization, and audience measurement. This integrated approach helps organizations understand shifting consumer habits while providing the competitive intelligence needed for strategic growth.

Services:

• Cross-platform audience measurement
• Competitive intelligence gathering
• Marketing campaign analysis
• Scenario planning and forecasting
• Media consumption tracking
• Content performance analytics

Best for:

• Audience segmentation
• Cross-platform measurement
• Marketing performance analysis
• Competitive intelligence
• Strategic planning

Founded: 1923

4. B2B International

B2B International specializes in business-to-business market research, with a particular focus on helping companies understand complex B2B relationships and decision-making processes. Since joining Merkle, they’ve expanded their capabilities to combine deep B2B expertise with advanced data analytics.

Operating from offices across London, Boston, Chicago, and New York, they deliver insights that inform go-to-market strategies, customer loyalty programs, and pricing effectiveness studies. Their approach focuses on gathering business intelligence that drives practical, actionable outcomes.

Services:

• Market sizing and assessment
• Customer journey mapping
• Thought leadership research
• Voice-of-customer surveys
• B2B pricing analysis
• Product proposition testing

Best for:

• B2B market research
• Customer segmentation
• Market sizing studies
• Strategic planning
• Product development

Founded: 1998

5. SurveyMonkey

SurveyMonkey has revolutionized how organizations gather feedback through their intuitive survey platform. They’ve evolved from a simple survey tool into a comprehensive market research solution serving millions of users globally.

Their platform combines ease of use with powerful analytics capabilities, offering 250+ survey templates and access to a global audience of 175M+ respondents across 130+ countries. This makes sophisticated market research accessible to organizations of all sizes.

Services:

• Custom survey development
• Market research studies
• Brand analysis
• Product innovation testing
• Employee feedback collection
• Customer satisfaction tracking

Best for:

• Quick-turn market research
• Customer insights
• Brand research
• Product testing
• Employee feedback

Founded: 1999

6. Sago (formerly Schlesinger Group)

SAGO combines traditional research expertise with modern technology to deliver comprehensive insights. Their approach spans both qualitative and quantitative methodologies, supported by specialized facilities for everything from focus groups to eye-tracking studies.

The company stands out for its ability to handle complex research needs, from clinical studies to sensory testing, while maintaining high data quality standards through their recruitment-as-a-service platform.

Services:

• Qualitative research facilities
• Quantitative field studies
• Clinical research support
• Eye tracking studies
• Product testing
• Transcription services
• Trial consulting

Best for:

• Global market research
• Clinical studies
• Usability testing
• Product testing
• Data collection

Founded: 1966 (Schlesinger Group)

7. Qualtrics

Qualtrics has transformed from an academic survey tool into a comprehensive experience management platform. Their solution helps organizations tackle complex research challenges through an intuitive interface that doesn’t sacrifice analytical power.

The platform specializes in gathering and analyzing customer feedback, market trends, and competitive intelligence. Their flexible service model supports both in-house research teams and those seeking full-service support.

Services:

• Experience management
• Market research
• Customer feedback collection
• Brand tracking
• Product testing
• Employee insights

Best for:

• Customer experience research
• Enterprise feedback
• Brand monitoring
• Product optimization
• Market analysis

Founded: 2002

8. Remesh

Remesh has reimagined focus groups for the digital age, using AI to enable meaningful conversations with up to 1,000 participants simultaneously. Their platform transforms qualitative research by making it scalable without losing the depth of insight that makes it valuable.

The company’s innovative approach combines the richness of open-ended feedback with the scale of quantitative research, enabling organizations to gather deep insights quickly and efficiently.

Services:

• AI-powered focus groups
• Large-scale qualitative research
• Real-time insight analysis
• Concept testing
• Product feedback collection
• Employee engagement studies

Best for:

• Concept testing
• Employee engagement
• Product development
• Ad testing
• Civic engagement

Founded: 2014

9. Vision One

Vision One specializes in both B2B and consumer research, using innovative methods like neuromarketing and implicit reaction time testing. Their approach combines traditional research techniques with cutting-edge technology to deliver deeper insights.

Their award-winning BrandVision tool helps organizations track and understand brand health, while their international research capabilities support global market expansion strategies.

Services:

• Focus group facilitation
• Neuromarketing studies
• Brand tracking
• International research
• Customer satisfaction studies
• New product development

Best for:

• Brand development
• Customer satisfaction
• International studies
• Neuromarketing
• Product testing

Founded: 1999

10. Dynata

Dynata maintains one of the world’s largest first-party data platforms, connecting organizations with over 67 million consumers worldwide. Their platform streamlines the entire research process from survey design to analysis.

They specialize in making complex research simple through automated tools and real-time dashboards, while maintaining high data quality standards through their proprietary panel management system.

Services:

• Survey programming
• Digital ethnography
• Brand performance tracking
• Online research panels
• Data analytics
• Creative testing

Best for:

• Online panels
• Brand tracking
• Digital ethnography
• Survey automation
• Data collection

Founded: 1977

11. Zappi

Zappi has modernized market research through automation and predictive analytics. Their platform enables rapid testing of products, ads, and shopping experiences while maintaining research quality through proven methodologies.

The company stands out for its ability to deliver consumer feedback in under six hours, combined with access to historical data and industry benchmarks for context.

Services:

• Automated market research
• Product concept testing
• Ad effectiveness studies
• Shopping experience optimization
• Innovation testing
• Consumer insights

Best for:

• Automated research
• Product development
• Creative testing
• Innovation testing
• Consumer feedback

Founded: 2012

12. Antedote

Antedote combines data science with traditional research methods to deliver strategic insights. Their approach focuses on understanding both current market dynamics and future opportunities through innovative research techniques.

Rather than using a one-size-fits-all approach, they customize their methodology to each project’s needs, creating innovation roadmaps and strategic plans based on deep consumer understanding.

Services:

• User research
• Cultural analysis
• Innovation planning
• Concept development
• Workshop facilitation
• Brand strategy

Best for:

• Brand positioning
• Innovation strategy
• Demand segmentation
• Product development
• Strategic planning

Founded: 2010

13. SIS International Research

SIS International Research offers comprehensive market research services across multiple continents. Their global presence enables them to conduct research that considers local market nuances while maintaining consistent quality standards.

They excel in providing insights for complex industries, from agritech to IT, combining sector expertise with robust research methodologies.

Services:

• Competitive intelligence
• Market entry strategy
• UX research
• B2B market research
• Industrial research
• Strategy consulting

Best for:

• B2B research
• Market entry
• Strategy development
• UX testing
• Industrial studies

Founded: 1984

14. Bixa

Bixa specializes in mobile youth research and UX testing, offering a fresh perspective on consumer behavior. Their approach focuses on quick turnaround times without sacrificing insight quality.

Their three-to-four-week project cycle covers everything from recruitment to final reporting, making them ideal for organizations needing rapid but thorough research insights.

Services:

• Mobile research
• UX testing
• Product feedback
• Customer surveys
• Website evaluation
• Team coaching

Best for:

• Youth insights
• Product research
• UX testing
• Customer feedback
• Website optimization

Founded: 2012

15. Typeform

Typeform has transformed survey research through beautiful, conversational interfaces. Their platform makes data collection engaging for respondents while maintaining professional research standards.

Their mobile-first approach and attention to design details result in higher response rates and better quality data, particularly for qualitative research requiring detailed feedback.

Services:

• Interactive surveys
• Form design
• Data collection
• Mobile optimization
• Response analysis
• Integration solutions

Best for:

• Engaging surveys
• Mobile research
• Qualitative feedback
• User experience
• Custom forms

Founded: 2012

Choose Attest for international consumer market research

When choosing a partner for international research, speed and reliability matter. While traditional agencies can take weeks to deliver cross-market insights, Attest’s platform gives you results in days. Our technology-driven approach means you can gather consumer insights across multiple markets simultaneously, without sacrificing quality or local understanding.

What sets Attest apart for international research:

• Access to 150+ million consumers across 59 countries
• Results in days rather than weeks
• Consistent methodology across markets for reliable comparison
• Built-in translation and localization capabilities
• Expert support to guide your international research strategy
• Cost-effective solution without traditional agency overheads

Our platform helps global businesses make confident decisions based on reliable data, whether you’re testing new concepts in multiple markets or tracking your brand across continents.

Looking for market research companies in specific regions? Check out our other guides:

• Top market research companies in the US
• Top market research companies in the UK