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Get a head start with survey templates written by our research experts.
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Writing great survey questions is probably the most important step when running a consumer insights project. We’ve listed 100 of our favourite, tried-and-tested survey questions, and categorised them for you.
Writing great survey questions is probably the most important step when running a consumer insights project.
You’ve spent considerable man-hours deciding on a scope, goal and process for gathering insight (to ensure you get this right, check out our Complete Guide to Survey Creation), but this will all be for nothing if respondents aren’t asked the right questions to reveal actionable intelligence.
Long, rambling, confusing, jargon-filled or biased questions will bore respondents, and your data will suffer as a result. Each and every question you write should either give you actionable data or qualify respondents so they can go on to give you actionable data. A question which serves neither of these purposes increases costs and decreases quality—in other words, a really bad idea!
To help you get it right first time, we’ve listed 100 of our favourite, tried-and-tested questionnaire and survey questions, and categorised them for you below.
Also consider using our Jobs to be Done survey template, which requires just a few details from you in order to populate an optimised, fully pre-designed survey which is ready to send to consumers straight away.
You can also use our Competitor Intelligence survey template, which utilises a few of the questions above to give you the insight needed for an edge over your fiercest competitors.
The Brand Tracker tool is an easy way to gain comprehensive data on your brand’s performance in the market.
The Attest dashboard will calculate NPS for you, all you need to do is select the NPS question type when creating your own survey.
For more advice on writing great survey questions, and a guide to the rest of the survey creation process, check out our Guide to Survey Creation. If you’re looking for research that delves deeper into your target customers, take a look at our 13 demographic survey questions for some pointers.
And remember, Attest’s technology platform can help connect your brand to over 100 million consumers across 80 countries – in just 3 simple steps. If you need answers today, get in touch to learn how we can help.
Our in-house marketing team is always scouring the market for the next big thing. This piece has been lovingly crafted by one of our team members.
Attest's platform makes gathering consumer data as simple and actionable as possible.
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