10 Concept testing platforms to validate your ideas

Welcome to the world of concept testing! As a market researcher or a market research manager, you know how crucial it is to make sure your ideas for marketing creatives, ad copy and new products resonate with your target audience. 

That’s where concept testing platforms come into play. With these top 10 concept testing platforms, you can validate your concepts, prioritize your best ideas, and launch products you know your target customers will love.

Time is of the essence, and these concept testing platforms understand that. They offer quick turnaround times, allowing you to collect and analyze data efficiently, and make important decisions at the speed your business needs. With real-time reporting capabilities, you can access survey results and insights immediately, empowering you to make data-driven decisions.

Here are our picks for the top concept testing platforms in 2023:

1. Attest
2. SurveyMonkey 
3. Toluna
4. Qualtrics
5. Fastuna
6. Zappi
7. Alchemer
8. Fuel Cycle 
9. Question Pro 
10. SurveySparrow 

Platform	Key features	Pros	Cons	Price*
Attest	User-friendly interfaceA large panel of diverse respondentsAdvanced analytics features	Fast survey responsesEasy-to-use platformData triple-checked for qualityDesignated research experts on hand	No social listening tool Harder to analyze responses in different languages	Paid plans start at $0.50 per response for up to 50,000 responses
SurveyMonkey	Custom surveysReal-time data analysisBuilt-in analytics	Easy to use100 pre-built integrationsWide range of customization options	SurveyMonkey branding on surveys Expensive paid plans for small No real-time reporting	Team Plans start at  $25/user/month Individual plans start at $99/month
Toluna	Survey and research toolsConduct focus groups and in-depth interviewsReal-time data reporting	All-in-one solutionEasy to useResearch team support	Basic reporting features High price for small businessesLimited customization	Available on request
Qualtrics	Real-time data analysis Analytical toolsAdvanced reporting features	Pre-built survey templatesAI and machine learningHigh-end security features	Limited customizability Outdated survey templatesComplex reporting	Available on request
Fastuna	Pre-designed questionnairesComparative testing techniquesActionable reporting	Pre-designed questionnaires Device agnostic surveys Simple set up	Only supports English languageRespondents can only evaluate one ideaNo volume-based discounts	Available on request
Zappi	Analytical toolsLive adsStorylines	Easy-to-use interfaceExcellent customer supportQuick turnaround	Lack of complete customizationLimited reporting capabilitiesBasic toolstack	Available on request
Alchemer	Survey platformWorkflow automationsMobile features	Responsive customer service Advanced customization optionsIntegration friendly	Lacks robust reporting optionsSteep learning curveOccasionally glitchy platform and surveys	Available on request
Fuel Cycle	Integrated research tools Community management featuresAdvanced reporting and analytics	Live chat featureMultiple integration optionsVarious research functionalities	Platform is difficult to navigateSlow recruitmentLimited flexibility to customize hub	Available on request
QuestionPro	Survey distribution and data collectionCollaboration and team managementSurvey design and customization	Extensive multi-language supportAutofill suggested questions featureBeginner survey templates	Occasional downtimeLimited features with basic licenseOutdated interface	Advanced plans start at $99/month
SurveySparrow	Conversational survey experienceMulti-Channel survey distribution Advanced survey customization	Mobile-first surveysVariety of customization optionsPolished UX and UI	SurveySparrow branding on surveysLimited features on basic planProhibitive pricing structure	Basic plans start at $39/month

*Pricing as of May 2023

1. Attest 

We don’t want to toot our own horn too much, but Attest’s platform is a powerful concept testing tool that helps you launch concepts you know will resonate with your target audience. 

With innovative features and an intuitive interface, Attest provides a seamless experience for conducting concept testing research and gaining valuable insights to inform your marketing strategies and product decisions.

I’ve been using Attest across 3 businesses for the last 5 years, and the intuitive interface, templated concept testing questions, respondent targeting and quality of panels are second to none. In addition, the team at Attest provide the level of service you’d expect from dedicated research agencies but balanced with the ability to run the research and interpret the data yourself.

Tom H. – Attest user

One of the key benefits of using Attest is accessing a panel of over 125 million consumers across 59 countries. This means you can test your ideas on a diverse range of people, giving you truly representative consumer feedback.

[Attest is an] intuitive, easy-to-use platform. A fantastic recent redesign makes using it easier than ever.

Beth M. – Mid-Market

Our platform can cater to your concept testing needs and help you confidently make data-driven decisions throughout the concept development process. 

Key features

• User-friendly interface: Our platform is designed with ease of use, making it simple and intuitive to create and customize survey templates for concept testing. 
• Large panel of diverse respondents: We provide access to a wide and diverse panel of respondents, ensuring reliable data collection and insights. You can target specific demographics or segments to ensure your concept testing research accurately represents your target audience.
• Advanced analytics features: Attest offers analytics features such as data visualization, sentiment analysis, and text analytics, allowing you to uncover deeper insights from the data you collect. 
• Intuitive survey builder: Create a template from scratch or customize our ready-to-go concept testing template.
• Expert research advice: Our team of experts is here to help you make the most of your surveys and analyze the results for impactful decisions. 

Pros

• Fast survey responses
• Intuitive, easy-to-use platform
• Quality-assurance features

Cons

• No social listening tool 
• Harder to analyze responses in different languages

Pricing

• Professional: $0.50 per response
• Premium: $0.44 per response
• Enterprise: Book a demo

2. SurveyMonkey

SurveyMonkey is a powerful and versatile survey tool that can help you gather valuable insights from your target audience. Whether you’re conducting concept tests, market research, or customer satisfaction surveys, SurveyMonkey offers a range of features to help you get the most out of your data.

Key features

• Custom surveys: One of the great things about SurveyMonkey is the ease with which you can create custom surveys. 
• Advanced data analysis: Use advanced reporting to make sense of responses and turn insights into actions. 
• Built-in analytics: You can use SurveyMonkey’s built-in analytics to generate custom reports, charts, and graphs that help you visualize your data.

Pros

• Easy to use
• 100 pre-built integrations
• Wide range of customization options

Cons

• SurveyMonkey branding on surveys 
• Expensive paid plans for small teams
• No real-time reporting

Pricing

• Team Advantage: $25/user/month
• Team Premier: $99/month
• Enterprise: Contact sales

3. Toluna Start

Toluna is a well-established customer intelligence platform for conducting qualitative and quantitative market research. With over 30 million users on their panel, Toluna provides a vast pool of potential participants for insightful concept testing and product development. 

You can view your data in various formats, including charts, graphs and tables. And you can access various automated features and dashboards.

Key Features

• Survey and research tools: These tools allow you to design and conduct surveys, polls and questionnaires to gather feedback from your target audience. 
• Focus groups and in-depth interviews: These provide valuable insights into consumer behavior and attitudes and allow you to have live discussions with your audience. 
• Real-time data reporting: This feature allows you to access up-to-date information about your research project, which can help you make informed decisions about your business. 

Pros

• All-in-one solution
• Easy to use
• Research team support

Cons

• Basic reporting features 
• High price for small businesses
• Limited customization 

Pricing

Toluna’s plans are tailored for each business and are available on request. 

4. Qualtrics

Qualtrics is a research platform that has revolutionized how businesses validate their ideas and concept tests during the product development process. With Qualtrics, you can create custom surveys tailored to your specific needs, and conduct research across multiple channels, including email, social media and website pop-ups.

Looking for more on how Qualtrics compares to other platforms? Check out our guide on the top Qualtrics alternatives!

Key Features

• Real-time data analysis: Monitor your survey responses, and adjust your research. 
• Analytical tools: Make sense of your data, including regression analysis, T-tests, and correlation analysis. 
• Advanced reporting features: With Qualtrics, you can create detailed reports that are visually appealing and easy to understand. These reports can be shared with your team or stakeholders, allowing you to communicate your research findings effectively.

Pros

• Pre-built survey templates
• AI and machine learning
• High-end security features

Cons

• Limited customizability 
• Outdated survey templates
• Complex reporting

Pricing

Request a demo with Qualtric’s team to establish your ideal plan. 

5. Fastuna

Need to test consumer opinions quickly? Fastuna is an automated concept testing platform with a variety of qualitative and quantitative methods to achieve actionable results. From quick DIY surveys to design and name tests, you’ll have everything you need at your fingertips for effective concept testing. 

Key Features

• Comparative results reports: See how your concepts stack up against the industry standard 
• Automated concept testing tool: Fastuna automatically generates surveys based on the concept test that you’re conducting. You don’t even need a finalized concept for this to work.
• Online panel partners: Fastuna works with reputable panel aggregators to ensure quality respondents that mimic real-life scenarios. 

Pros 

• Pre-designed questionnaires 
• Device agnostic surveys 
• Simple setup 

Cons

• Only supports the English language
• Respondents can only evaluate one idea
• No volume-based discounts

Pricing

Fastuna has a variety of plans to suit your business. Get in touch with the team to find out more. 

6. Zappi

Zappi is a market research platform that provides a comprehensive suite of tools to help businesses evaluate their ideas and strategies. Whether launching a new product or service or looking to improve your existing offerings, Zappi can help you gain valuable insights into your target market and customer preferences.

Key Features

• Analytical tools: These include clustering, factor analysis, and regression analysis, among others. 
• Live ads: Establish your live ads’ effectiveness and optimize them to reach your campaign’s goals.
• Storylines: Produce storyboards that truly connect with your leads and plan incredible ads.

Pros

• Easy-to-use interface
• Excellent customer support
• Quick turnaround

Cons

• Lack of complete customization
• Limited reporting capabilities
• Basic tool stack

Pricing

Contact Zappi for pricing

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Link: https://www.askattest.com/book-a-demo 

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7. Alchemer

Alchemer is a survey tool that is perfect for concept testing. With Alchemer, you can create custom surveys and polls to get feedback from your target audience. They offer a range of analytical tools, such as sentiment analysis and text analysis, to help you make informed decisions about your business.

Key Features

• Alchemer Survey: A fast, flexible, and affordable platform for collecting feedback, analysis, and driving new outcomes. 
• Alchemer Workflow: This feedback engine builds on your survey heritage without any coding experience needed. 
• Alchemer Mobile: Why limit your survey feedback channels? Use Alchemer Mobile to reach your target market wherever they feel comfortable. 

Pros

• Responsive customer service 
• Advanced customization options
• Integration friendly

Cons

• Lacks robust reporting options
• Steep learning curve
• Occasionally glitchy platform and surveys

Pricing

Request a demo to find out more about the platform and pricing

8. Fuel Cycle

Fuel Cycle is a market research platform that can help you validate your business ideas. With Fuel Cycle, you can create custom surveys and collect feedback from your target audience. They offer a range of analytical tools, such as visualizations and dashboards, to help you analyze your results. 

Key Features

• Integrated research tools: A comprehensive suite of integrated research tools, including online surveys, discussion boards, focus groups, and communities. 
• Community management features: Fuel Cycle includes features for managing online communities, ideal for building and engaging with customer communities or other targeted groups. 
• Advanced reporting and analytics: Fuel Cycle offers robust reporting and analytics capabilities that allow you to analyze and visualize research data in real time. 

Pros

• Live chat feature
• Multiple integration options
• Various research functionalities

Cons

• Platform can be challenging to navigate
• Slow recruitment
• Limited flexibility to customize hub

Pricing

Request a demo to find out more about the platform and pricing

9. QuestionPro

QuestionPro is a flexible survey platform that can be used for concept testing. With QuestionPro, you can create custom surveys and access real-time data from various sources. They offer a range of analytical tools, such as conjoint analysis and regression analysis, to help you make informed decisions about your business.

Key Features

• Survey distribution and data collection: There are multiple options for distributing surveys and collecting responses.
• Collaboration and team management: Collaboration and team management features make it easy to collaborate with team members and stakeholders throughout the survey research process.
• Survey design and customization: QuestionPro provides a user-friendly interface allowing you to create visually appealing surveys easily. 

Pros

• Extensive multi-language support
• Autofill suggested questions feature
• Beginner survey templates

Cons

• Occasional downtime
• Limited features with basic license
• Outdated interface

Pricing

• Essentials: Free
• Advanced: $99/month
• Team Edition: Contact sales

10. SurveySparrow

SurveySparrow is a modern survey tool that can be used for concept testing to gain actionable insights. You can create custom surveys and collect feedback from your target audience. They offer a range of analytical tools, such as cross-tabulation and trend analysis, to help you analyze results.

Key features

• Conversational survey experience: One of the standout features of SurveySparrow is its conversational survey experience, which uses a chat-like interface to engage respondents. 
• Multi-Channel survey distribution: SurveySparrow allows you to distribute surveys through multiple channels, including email, web links, social media, and even SMS. 
• Advanced survey customization: SurveySparrow offers extensive customization options to tailor your surveys to your branding and requirements. You can create visually appealing surveys with custom themes, fonts, and colors to match your brand identity. 

Pros

• Mobile-first surveys
• Variety of customization options
• Polished UX and UI

Cons

• SurveySparrow branding on surveys
• Limited features on basic plan
• Prohibitive pricing structure

Pricing

• Basic: $19/month
• Business: $99/month
• Essentials: $49/month
• Enterprise: Contact sales

Validate your next campaign with the #1 concept testing platform

With access to a global audience of millions, quick survey results in days instead of weeks, triple-checked survey results presented on an intuitive data dashboard, and expert support to maximize your results, Attest is the ultimate tool to meet your concept testing needs.  

Say goodbye to unreliable data and time-consuming processes, and say hello to efficient and reliable concept testing with Attest. Sign up now and unlock the full potential of your marketing campaigns with Attest’s cutting-edge platform. Your next successful campaign starts here!

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