What Is Concept Testing?
Concept Testing is the process of getting an idea assessed by your primary target audience before you decide to go public.
The process of Content Testing uses a diverse array of surveys to help gather feedback on any new ideas about products, services or campaigns your company might have.
What are Concept Testing Surveys?
Concept testing surveys allow you to ask questions about new concepts or ideas before taking them to market.
Whether it’s product concept testing or campaign concept testing, getting a sense check from potential customers on a random idea, or you’re at product launch stage and you want a final bit of validation, concept testing is an ideal way for anyone to bolster their confidence and justify their direction.
The great thing about concept testing is that it’s designed to be iterative, so the concept testing survey that our in-house team of research experts have designed was crafted with flexibility in mind.
The concept testing survey template or questionnaire will help you to evaluate whether target consumers are likely to welcome your new idea, if it will fill a genuine market need, and much more.
Concept testing can help to ground your visionary ideas in practical reality, quantify the likelihood for success and optimise your go-to-market strategy before you launch.