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Our intuitive platform makes it easy to ask the questions you need answering about your new concepts or ideas.
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- Get a steer on where the opportunity lies within a category of the market, and within a specific audience. Depending on what the data says, it might be full steam ahead, or you might pivot and go after an even bigger opportunity.
- Save time and money. By testing your ideas before developing them, you’ll figure out quite quickly where your attention and investments should be focused. Voila, a successful product.
- Uncover new ideas for your next bit of innovation. Using closed answer options (think: Likert scales and ranking questions) is encouraged when doing concept testing, but adding an open text question to your concept testing survey will allow respondents to tell you, in their own words, what to build or create next. These responses just might end up fueling another strand of innovation.
- Look beyond your existing customers. Customer surveys and customer satisfaction are incredibly important, but looking outside of your existing network of customers is crucial when it comes to building the right new products and features for future growth. Concept testing questions have been compiled in this survey template to solicit feedback from people that aren’t existing advocates for your brand.
Concept testing FAQs
The concept test is used to establish if there is a fit between the idea you’re testing and the market you’re going after. To understand this a concept test survey asks questions around underserved needs in the target market and if there is an appetite for the product. It will also ask if there are areas the product could improve or how can you do things differently to the competition as well as gauging an acceptable price point. All of these questions are editable to suit your needs in our easy template.
Attest gives you access to a broad range of potential customers across multiple countries, you can also layer demographic targeting and qualifying questions on top to make sure you’re getting insights from the perfect potential customers.
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Our research experts have created free survey templates to get you started. To use our concept testing survey template, all you need to do is sign up for an account.Sign up for free