Market research. It’s a crucial element of business success – and in a world with more and more competition for brands, understanding the ins and outs of your target market is more important than ever. Luckily, it’s easier than ever before to get valuable insights, and thanks to the advent of market research tools, you no longer need to be an insights-whizz to start getting the data you need.
Attest may be an obvious choice for market research surveys, but there are plenty of other market research tools that will help you on your quest for data, and we’ve pulled out the best of the best below.
Fancy diving straight into the insights? Sign up for Attest and start answering your market research questions in real-time:
Market research tool #1: Answer the Public
“There are 3 billion Google searches every day,” the Answer the Public homepage reads, “and 20% of those have never been seen before.”
That’s a whole lot of insight into exactly what your consumers are thinking, if you know how to access it.
With Answer the Public, you input a search query – let’s say ‘market research’ for example – and get back every useful phrase and question that people have asked around that topic, all neatly organised so you can quickly make sense of the data. The simple term ‘market research’ becomes everything from ‘how can market research inform product development’ to ‘when market research goes wrong’.
What’s the point of this? All this data helps you get a sense of exactly what consumers are asking for, so that you can answer them.
Market research tool #2: Google Trends
In the same realm as Answer the Public is Google Trends, which surfaces trends data from all over the internet. You can refine by the location you’re most interested in, or go worldwide.
When you enter a term into Google Trends, it shows you how that term has been trending over time, and assigns it a score out of 100. You can also compare different terms to see how they hold up against each other.
As an example, let’s say we enter ‘Christmas’ as the search term. We’re presented with a graph that clearly shows that it hits peak trendiness in December, for obvious reasons, and then trends very low for the rest of the year. And now, as I write this in October 2020, it’s beginning the upward trend again – a sign that perhaps people are willing Christmas to come early.
Market research tool #3: Social Mention
Social Mention is a really simple tool that surfaces real-time data from social media platforms. Whether that’s blogs, videos, or Reddit posts, this handy social media scanner works like a search engine, pulling up examples of whatever you search from across the social web.
Social Mention also features sentiment analysis and estimates of mentions per minute. For example, when I searched for ‘bubblewrap’, sentiment analysis revealed that people felt pretty neutral about it, but when I searched for ‘tired’, the sentiment was resoundingly negative.
This market research tool is a quick and simple way to check in on what’s going on in the realms of social media.
Market research tool #4: Remesh
Imagine a focus group of 1,000 people. Sounds pretty chaotic, right? Not when you add AI into the equation.
Remesh is a tool that makes it easy to gather qualitative insights that shape your marketing strategy. Using Remesh, you can have a live conversation with up to 1,000 people at once, and its nifty platform sorts all of that incoming qualitative data for you into simple, easy to understand insights.
Check out our handy article if you’re unsure about the difference between qualitative and quantitative research.
Market research tool #5: Heartbeat Ai
The world of market research is constantly evolving, and thanks to digital innovation, market research tools are advancing all the time. Heartbeat Ai is no exception to this – its a ‘Human Experience’ software that uses machine learning to suss out the emotions underpinning written content.
Heartbeat Ai believe that human emotion is a key facet of market research that often gets left out. As it says on their website: “At Heartbeat Ai, we’ve seen the power of unveiling the rich emotional world that word choice analysis conveys. We’re not talking binary indicators of approval. Instead, we generate far more nuanced, concrete insights about how people are triggered by what they experience.”
Market research tool #6: Attest
At Attest, we help marketers access brand and category insights at lightning speed. That’s why we truly believe we’re the best market research tool in the biz.
Attest’s flexible platform lets you do all kinds of market research – from hefty pieces of work – like market and competitor analysis – to in-the-moment gut checks, like testing different creatives for ads. Build surveys, connect to our audience of over 100M consumers worldwide, and start getting the answers you need in real-time.
We’re loved by the likes of Gymshark, Santander, and Transferwise as an unbeatable market research tool. Fancy giving it a try? Sign up for free and start drafting surveys in minutes: