Product research survey template

Learn what consumers need from your products, and how to create products that they will love.

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What is product research?

If you got a great idea for a new product, it can be hard to imagine the path to making it reality. Are other people interested in buying this? Do people understand what the product is for? How would they use it? Product research answers all of those questions, if you do it right.

Great products are created almost in collaboration with their future users. Companies of all sizes have been testing out their product ideas using all kinds of techniques, from focus groups to prototyping, to surveys.

Product research surveys are by far one of the easiest, cheapest and fastest ways to conduct product research. You can reach a lot of people at once, ask highly specific questions and you don’t have to create an actual product before doing all the research.

If you’re in the process of creating a new product, improving an existing product or want to improve your marketing or sales efforts around your products, this template is for you.

You can customize this product research survey template to make it fit your product research needs, depending on what stage of the product creation process or market research you’re in.

By making product research surveys a part of your marketing process, you’ll save money and time, and most importantly, you’ll create the happiest possible prospective customers.

When and why should I conduct a product research survey?

If you’re thinking about conducting a product research survey, you may be wondering if it’s worth the effort. After all, surveys can be time-consuming and expensive to administer. However, the benefits of conducting a survey can far outweigh the costs—if you know how to do it correctly.

Not sure if a product research survey template is right for you? Here are four situations when administering a survey can give you the insights you need to make better marketing decisions.

1. You want to introduce a new product or service

If you’re thinking about introducing a new product or service, a survey is a great way to gauge customer interest. Before you invest the time and money into developing a new offering, it’s important to make sure there’s actually a market for it.

A product research survey template can help you determine whether your target customers would be interested in buying what you’re selling—and whether they’d be willing to pay the price you’re considering charging.

2. You’re considering making changes to an existing product or service

Are you thinking about making changes to an existing product or service? Maybe you want to add new features, redesign the packaging, or adjust the pricing. Whatever the case may be, it’s important to get feedback from your target market before making any changes.

A survey is an ideal way to collect this type of feedback—you can find out what your customers like and don’t like about your current offering, and get their opinion on the changes you’re considering making.

3. You’re having trouble reaching your target market

If you’re having trouble reaching your target market, a survey can help you figure out why. Sometimes, the problem isn’t with your marketing efforts—it’s with your product or service itself. If that’s the case, then administering a survey can help you get to the bottom of things so that you can make the necessary changes.

Other times, there may not be anything wrong with your product or service—the issue could be with your target market definition. In this case, surveying your target market can help you gain a better understanding of who they are and what they’re looking for so that you can adjust your marketing accordingly.

4. You want to get to know your customers better

Even if everything is going well with your business, it’s always beneficial to get to know your customers better. After all, they’re the ones keeping your business afloat!

A survey is an excellent way to learn more about what motivates them, what their pain points are, and what they think of your brand. This type of feedback can help you fine-tune your marketing strategy and ensure that you’re providing your customers with exactly what they want and need.

Product research surveys are valuable tools that online marketers can use to make better business decisions. If you’re thinking about conducting a survey but aren’t sure if it’s worth the effort, keep these four situations in mind—a survey might just be exactly what you need to take your business to the next level!

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What should I include in my product research survey?

We all know that product research is important in order to create a successful campaign. But what should you include in your product research survey? Here are four essential questions to ask:

1. What needs does your product address?

This is perhaps the most important question to ask in your survey, as it will help you determine what messaging and positioning to use for your product. Your target audience may have different needs than you think, so it’s important to get this information directly from them.

2. What are your thoughts on the current marketing for this product?

This question will help you understand how your target audience perceives the current marketing for the product. Are they turned off by it? Do they find it helpful? Do they even notice it? Understanding their thoughts on the current marketing will help you craft a more effective campaign.

3. How likely are you to purchase this product?

This question will give you a good idea of whether or not your target audience is actually interested in purchasing the product. If they’re not interested, then you’ll need to rethink your strategy. If they are interested, then you can move on to crafting a persuasive sales message.

4. What objections do you have to purchasing this product?

Understanding the objections that your target audience has to purchasing the product is critical in being able to address them in your marketing materials. Without addressing these objections head-on, you’ll likely find that conversion rates are lower than they could be.

By asking these four essential questions in your product research survey, you’ll be able to gain valuable insights that will help you create a successful marketing campaign. So don’t delay—start surveying your target audience today!

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Our research experts have created free survey templates to get you started. To use our product research survey template, all you need to do is sign up for an account.

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Product research survey FAQs

1. Why use a product research survey?

If you’re in the process of developing a new product, it’s important to make sure that your target market will actually want to buy it. After all, there’s no point in spending all that time and money on creating something that nobody will want to use. This is where a product research survey comes in. By conducting a product research survey and gathering feedback from potential customers, you can get a good idea of what people are looking for in a product like yours and make changes accordingly.

Conducting a product research survey can also help you save money in the long run. By investing in a survey upfront, you can avoid making costly mistakes with your product or marketing down the line. In other words, spending a little bit of money on a survey now could save you a lot of money later on.

Investors and stakeholders will also want to see evidence that your customers will likely buy this product. Product research and conducting market research are vital to getting the funding and support you need.

Finally, by conducting a product research survey, you can stay ahead of the competition by understanding what consumers want and need from products in your industry. With this information at hand, you’ll be able to make whatever changes are necessary to ensure that your product is the best it can be.

2. How do you write a survey for a product?

Writing a survey for product research doesn’t have to be a pain! By following these simple tips, you can create a survey that’s user-friendly, informative, and actually kind of fun to fill out, and gives you valuable information.

Figure out what you want to learn

Before you can start conducting your survey, you need to take some time to figure out what exactly you want to learn. Do you want to know what kind of features people are looking for? Are you trying to determine what price point would be most appealing? Asking yourself these kinds of questions will help you create better survey questions that are more likely to get you the information you need.

Avoid leading questions

Leading questions are those that presuppose the answer or that can be answered with a simple yes or no. For example, “Are you happy with our product?” is a leading question because it can be answered with a simple yes or no. A better question would be, “What do you like/dislike about our product?” This question allows respondents to give a more detailed answer and provides you with valuable feedback.

Get straight to the point

Don’t try to be too cute or clever with your questions. Respondents should be able to quickly and easily understand what you’re asking without having to think too much about it. If they have to stop and think about what you’re asking, chances are the answers won’t be fully connected to what you need to know.

Include open-ended questions

These are questions that can’t be answered with a simple yes or no. These questions allow respondents to really elaborate on their thoughts and feelings, which can provide you with valuable insights into what they really think about your product or service. Open-ended questions also force respondents to think carefully about their answers, which can lead to higher quality responses overall.

Our product research survey template helps you hit the ground running, providing you with great example questions that will show you how it’s done and that are easy to customize. Sign up here to get started!

3. What questions should I ask in my product research survey?

Wonder what questions to mix into our product research template? You don’t have to limit it to questions about product features. You can ask your respondents about things like how they use the product, the price they’d pay for additional features, how they feel about the branding and if they identify with it, and what success would look like when using the product. You can also ask them what other companies they’d consider buying such products from. Need practical examples? Check out these NPD survey questions!

4. What type of product research is right for me?

In the product development journey, there are several stages, and for each of those there’s an appropriate research method. Let’s look at some!

Concept testing

Concept testing is when you ask people what they think about your idea for a product. You show them a picture or description of the product, and then ask them what they think. This can be a great way to get feedback on whether or not people would actually use your product.

Beta testing

Beta testing is when you give your product to a small group of people before it’s released to the general public. This allows you to gather feedback and make sure that there are no major problems with your product before it goes to market.

Exploratory research

With this type of research, market researchers will begin by examining data about consumers, their pain points, and their overall product usage at the exploratory stage. Normally working closely with the Product team to make sure these insights are reflected in the product roadmap, they’ll delve into data about clients, their pains spots and general product usage.

Competitive Analysis

One of the first steps in any good product research strategy is understanding what your competition is doing with their product. This even works if you don’t have your own product yet. This type of research helps you to understand both the strengths and weaknesses of your competition and how you can position your own product in the market. Ideally, you want to find areas where your competitors are falling short and fill that gap with your own offering.

Customer satisfaction Surveys

Customer satisfaction surveys are conducted after someone has already used your product. This allows you to gather feedback on what people think about actually using your product—not just whether they’d consider buying it. You can use surveys to ask customers about their satisfaction levels, what they like and don’t like about your product, and what features they would most like to see added or changed.

Usability Testing

Usability testing is all about making sure that people can actually use your product as intended—and that they enjoy doing so. This type o0f testing usually involves sitting down with users and having them complete specific tasks using your product while being observed by researchers. This helps to identify any areas where users struggle or where the experience could be improved.

Messaging and marketing testing

It’s not just about the product: your marketing efforts around it also influence how people perceive your product. In a later stage, once you’ve got the product itself figured out, you can start fine-tuning the surrounding marketing.

Product demand analysis

Product demand analysis is useful because it helps you understand how much people want your product. This way, you can make sure that there is enough demand for your product before you release it to the public, and de-risk making wrong investments or damaging your reputation.

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How do use the product research template?

The product research survey template is only an example of what your research could look like. Use it as a guide to customize the questions to better suit your needs.

The first step is signing up, which will give you access to all our templates, which we’re sure will come in handy. Pick the one you need at this stage, and start making it your own. You can change and add questions to make the product research survey specific for your research needs.

You should use various question types and formats to develop an actionable product research survey that provides you with useful information.

Mix open-ended questions with scales, multiple choice questions and more to get the most info and context from your audience.

After you select your target audience, send out the product research survey. You’ll receive results back in no time!

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What is Attest?

Attest is the go-to tool for all things brand health, for your market research and for creative testing.

We’ve created an intuitive survey tool that brands of all shapes and sizes can use. You can create highly detailed surveys and send this out to the audience that matters most to your brand.

With our templates, you can have your survey up and running in no-time. Results drip into your dashboard in real-time, where you can play around with plenty of filters to analyze the results and get actionable insights.

With all that info, straight from the source, you can make smarter business decisions, for growth without guesswork.

Looking for more survey templates?

If you’re in the process of developing a new product, there’s more research to be done. Luckily, we’ve got plenty of other templates. Check out our market sizing template for instance, to find out how big your potential market is.

And for more, here are all of our survey templates.