You’ve decided to run a survey – great call! – but where should you start?
There are lots of things to consider.
Surveys have the power to uncover unique – even defining – insights into how consumers think, but there are steps to take to make sure you get the most out of each question you ask, and avoid wasting time and money.
That’s why we created this step-by-step checklist to guide you seamlessly through the process. It covers:
- Strategy considerations
- Audience considerations
- Sample size
- Survey scripting
- Checking for bias