The rise of “justified price” in food and drink
Consumers are redefining value in food and drink, balancing price with health, sustainability and cultural relevance, and only paying more when it feels worth it.
Andrada Comsa
For Andrada, the ability to shape internal strategy, improve products and services, and positively impact the end customer is what drives her work. She brings over ten years of experience within agency/market research agencies roles.
How to achieve product-market fit in food & beverage
Ratio scale:what it is, why it matters, and how to use it in surveys
Interval scale: What it is, why it matters and how to use it in surveys
How to test product-market fit quickly
What is quota sampling?
Cross-sectional vs longitudinal surveys: What’s the difference and when to use each
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