Nicholas White

LinkedIn

Head of Strategic Research 

Nick joined Attest in 2021, with more than 10 years' experience in market research and consumer insights on both agency and brand sides. As part of the Customer Research Team team, Nick takes a hands-on role supporting customers uncover insights and opportunities for growth.

See all articles by Nicholas

Articles written by Nicholas White

Biased survey questions: Types, examples and how to avoid them

Estimated reading time:17 min read

November 4, 2025
By Nicholas White
Guide

How to conduct international market research: 4 methods for global insights

Brand tracking

Estimated reading time:12 min read

October 31, 2025
By Nicholas White
Guide

Market research for new product development in 6 steps

New product development

Estimated reading time:16 min read

December 9, 2025
By Nicholas White

Closed-ended survey questions: Types, examples, and when to use them

Estimated reading time:14 min read

April 1, 2026
By Nicholas White

What is a representative sample? Definition, benefits and how to get it right

Estimated reading time:15 min read

February 2, 2026
By Nicholas White
Research

Defying the decline: what’s driving growth in ready-to-drink alcohol?

Food & beverage

Estimated reading time:10 min read

July 24, 2025
By Nicholas White

The data quality reckoning: why trust must be the industry’s North Star

Estimated reading time:4 min read

June 12, 2025
By Nicholas White
Research

Consumers slash TV streaming subscriptions as price sensitivity peaks

Media & entertainment

Estimated reading time:7 min read

June 16, 2025
By Nicholas White
Research

AI features can unlock higher subscription charges for TV streaming services

Media & entertainment

Estimated reading time:9 min read

June 16, 2025
By Nicholas White

How to calculate market size potential in 3 easy steps

Market analysis

Estimated reading time:17 min read

January 19, 2026
By Nicholas White

What is product positioning? Definition and examples from real brands

Estimated reading time:11 min read

January 19, 2026
By Nicholas White

7 Benefits of consumer research (beyond just market insights)

Estimated reading time:11 min read

January 3, 2024
By Nicholas White

Want more insights?

You're now subscribed to our mailing list to receive exciting news, reports, and other updates!

We have detected that you are using ad blocker software and this may cause dysfunction. To have a better user experience, please turn it off and refresh this page.