Nicholas White

Head of Strategic Research

Nick joined Attest in 2021, with more than 10 years' experience in market research and consumer insights on both agency and brand sides. As part of the Customer Research Team team, Nick takes a hands-on role supporting customers uncover insights and opportunities for growth.

See all articles by Nicholas

Articles written by Nicholas White

What is product branding, why is it useful and what are the benefits

Brand tracking

14 min read

December 12, 2024

By Nicholas White

Pet food market segmentation: 9 bite-sized pet market demographics

Market analysis

12 min read

November 5, 2025

By Nicholas White

A guide to primary vs secondary market research: The differences and how to conduct them

13 min read

October 30, 2025

By Nicholas White

How to conduct effective market research for financial services

Finserv

14 min read

By Nicholas White

24 brand image survey questions for real insights

Brand tracking

9 min read

By Nicholas White

How to conduct market research for healthcare

Brand tracking

12 min read

By Nicholas White

Shopper insights: A guide to making data work for you

Consumer profiling

10 min read

September 1, 2023

By Nicholas White

65 Sample survey questions for a tasty new food product

Food & beverage

12 min read

By Nicholas White

What is brand perception? How to measure and improve it

Brand tracking

13 min read

October 29, 2024

By Nicholas White

How to do market research for a startup (with examples)

Consumer profiling

17 min read

November 4, 2025

By Nicholas White

A practical guide to analysing the competition in a product category

Market analysis

15 min read

By Nicholas White

Step-by-step guide to concept testing for new products

New product development

13 min read

By Nicholas White

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