Customer story A need for speed: C Space’s award-winning COVID-19 research project March 25, 2021 4 min read Learn how C Space developed a super-speedy research methodology that revolutionised one supermarket's response to the pandemic (and wowed award judges). Bel Booker Senior Content Writer
Customer story How Gymshark took on 2020 and won (with consumer research) November 16, 2020 7 min read Learn how fitness unicorn Gymshark tackled plunging purchase intent as coronavirus closed gyms in key markets. Bel Booker Senior Content Writer
Article What do the public think about Amazon’s COVID Christmas ad? November 11, 2020 6 min read Amazon's Christmas ad aims to create optimism for an unusual festive season - but does it succeed? We used creative testing to find out. Bel Booker Senior Content Writer
Article Killing it With Casuals: Abercrombie & Fitch’s Marketing During Coronavirus November 09, 2020 7 min read Learn how Abercrombie & Fitch pivoted their marketing and buying strategy to bring comfort to customers during lockdown (and kept sales healthy). Bel Booker Senior Content Writer
Top Consumer Trends 2021 UK for Marketers November 03, 2020 This report contains fresh data from 1,000 UK consumers exploring how COVID-19 has changed what Brits want to hear from brands. Don't miss these essential trends, which will help you plan 2021 marketing campaigns that resonate.
Article How to do remote onboarding successfully July 14, 2020 7 min read Remote onboarding is a daunting prospect for employer and employee alike. Discover how we've adapted the onboarding process to create a smooth and enjoyable experience for both parties. Bel Booker Senior Content Writer
Article A quarter of businesses will increase diversity & inclusion in the wake of COVID-19 June 17, 2020 6 min read With the outbreak of Coronavirus, there was a fear that diversity and inclusion policies would be swept aside as businesses across the UK moved into survival-mode. But were these fears justified? Attest Content Team
Article COVID-19 consumer trends: here’s how UK consumers have changed in three months June 17, 2020 6 min read We’ve been tracking the UK public’s feelings about coronavirus for over three months. In our fourth and final piece of research, we analyse how attitudes and behaviour have changed over time. Bel Booker Senior Content Writer
Article Changemakers: Q&A with Sue Unerman, MediaCom’s Chief Transformation Officer June 11, 2020 12 min read Marketers are experiencing more change than ever before. Sue Unerman, MediaCom's Chief Transformation Officer explains how to use Agile working and empathy to move forwards with confidence. Bel Booker Senior Content Writer
US Media Consumption Report 2020 June 10, 2020 How have American consumers’ watching, listening, reading and scrolling habits been affected by recent national events? Attest’s US Media Consumption Report 2020 reveals some interesting changes.
The New Normal: Fashion May 29, 2020 We’re all adjusting to the ‘new normal’ created by the COVID-19 pandemic – what does that mean for the fashion industry? We partnered with The Big Thinks to ask 500 UK consumers how their clothes-buying habits have changed.
Article 5 ways to stay positive and focused during COVID-19 May 21, 2020 7 min read How do you stay positive during a global pandemic? We've put together 5 tips to help you stay happy and focused during COVID-19. Attest Content Team