Customer story A need for speed: C Space’s award-winning COVID-19 research project March 25, 2021 4 min read Learn how C Space developed a super-speedy research methodology that revolutionised one supermarket's response to the pandemic (and wowed award judges). Bel Booker Senior Content Writer
Customer story How Gymshark took on 2020 and won (with consumer research) November 16, 2020 7 min read Learn how fitness unicorn Gymshark tackled plunging purchase intent as coronavirus closed gyms in key markets. Bel Booker Senior Content Writer
Article What do the public think about Amazon’s COVID Christmas ad? November 11, 2020 6 min read Amazon's Christmas ad aims to create optimism for an unusual festive season - but does it succeed? We used creative testing to find out. Bel Booker Senior Content Writer
Article Killing it With Casuals: Abercrombie & Fitch’s Marketing During Coronavirus November 09, 2020 7 min read Learn how Abercrombie & Fitch pivoted their marketing and buying strategy to bring comfort to customers during lockdown (and kept sales healthy). Bel Booker Senior Content Writer
Top Consumer Trends 2021 UK for Marketers November 03, 2020 This report contains fresh data from 1,000 UK consumers exploring how COVID-19 has changed what Brits want to hear from brands. Don't miss these essential trends, which will help you plan 2021 marketing campaigns that resonate.
Article How to do remote onboarding successfully July 14, 2020 7 min read Remote onboarding is a daunting prospect for employer and employee alike. Discover how we've adapted the onboarding process to create a smooth and enjoyable experience for both parties. Bel Booker Senior Content Writer
US Media Consumption Report 2020 June 10, 2020 How have American consumers’ watching, listening, reading and scrolling habits been affected by recent national events? Attest’s US Media Consumption Report 2020 reveals some interesting changes.
The New Normal: Fashion May 29, 2020 We’re all adjusting to the ‘new normal’ created by the COVID-19 pandemic – what does that mean for the fashion industry? We partnered with The Big Thinks to ask 500 UK consumers how their clothes-buying habits have changed.
30 Lessons COVID-19 Has Taught Marketers May 14, 2020 Is there an upside to the pandemic? We asked 30 marketing professionals from the UK and US to share the valuable lessons they've learned during this tough time.
Customer story How e-learning brand MyTutor flipped its marketing during COVID-19 May 12, 2020 5 min read Nicola Anderson, Chief Marketing Officer at MyTutor explains how adapting the E-learning platform's marketing strategy has allowed it to thrive during the pandemic. Bel Booker Senior Content Writer
Article Lockdown TV viewing data shows laughter really is the best medicine May 07, 2020 3 min read Brits are turning to comedy to beat the COVID-19 blues. It has become the second-most watched TV genre, behind drama, new media consumption data shows. Bel Booker Senior Content Writer
UK Media Consumption Report 2020 May 07, 2020 Attest’s media consumption survey has been running since 2017, but never have we run it in such unusual circumstances. Find out how the COVID-19 pandemic has affected consumers' watching, listening, reading and scrolling habits.