The New Normal: Fashion

We’re all adjusting to the ‘new normal’ created by the COVID-19 pandemic – what does that mean for the fashion industry? We partnered with The Big Thinks to ask 500 UK consumers how their clothes-buying habits have changed.

The New Normal: Fashion

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What’s inside?

  • What clothes are people still buying when we have little reason to leave the house?
  • Are we dressing up for video calls, or shamelessly PJ-ed from the waist down?
  • How much have we cut back on fashion spending?
  • What does this mean for the future of the fashion industry?

Still not sure? Have a read…

This article is the fourth in a series we’re calling the New Normal, aimed at helping businesses navigate fast-changing consumer behaviour and find opportunities within these challenging times.

In this report, we dive into consumers attitudes to style and fashion during the lockdown and examine how their shopping behaviour and spending has changed.

Get the full report