With coronavirus, riots and political events, it’s been anything but an average year so far. Shelter-in-place orders mean many of us have spent more time than usual at home and less time commuting to work or socialising.

But has all of this affected the amount or type of media we consume? In this report, we break down the key changes in behaviour by demographic and look at the media providers that have benefitted the most.  

By comparing data (collected at the end of May 2020) with last year’s results, we see there have been some interesting developments in both video and music streaming subscriptions, while printed newspapers also receive a boost. 

We also take a look at the popularity of magazines, radio and podcasts, and explore trends in social media usage. So, if you need to know how to reach American consumers with your advertising, read on for the latest insight.