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Is there an upside to the pandemic? We asked 30 marketing professionals from the UK and US to share the valuable lessons they’ve learned during this tough time. Find out how COVID-19 has made these marketers better at their jobs.
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While we’d all agree that COVID-19 isn’t a welcome addition to 2020, the pandemic has given us pause for thought. For marketers, this has meant a chance to reflect on practices, habits and beliefs, which in some cases have been ingrained for years.
In the worst affected industries, marketing professionals have had to completely tear up the rule book and start from scratch. It’s not been easy, but it’s led to a surge in innovation and creativity – and helped to unite the marketing community.
There’s no doubt that marketers will come out of this stronger, more agile, more effective and better able to work together. We wanted to celebrate these positives, so we asked marketing professionals to share with us the most important lessons working through the pandemic has taught them. Read on for pearls of wisdom across all spheres of marketing, from PR to pricing.