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Here’s how some awesome brands have used brand tracking research with incredible results.
We sometimes get asked about the effect that the Trademark has on shoppers – for example, could it put non-vegans off purchasing a product? This research has shown that this is absolutely not the case – all kinds of shoppers recognise, trust, and actively seek out the Vegan Trademark.Louisianna Waring, Senior Insight and Policy Officer at The Vegan Society
We sometimes get asked about the effect that the Trademark has on shoppers – for example, could it put non-vegans off purchasing a product? This research has shown that this is absolutely not the case – all kinds of shoppers recognise, trust, and actively seek out the Vegan Trademark.
It actually had quite a significant impact on our overall campaign costs. And I think it enabled us to plan a much more efficient campaign.Liz Yates, Head of Growth at Oddbox
It actually had quite a significant impact on our overall campaign costs. And I think it enabled us to plan a much more efficient campaign.
Statement association helps us see that we’re growing in the areas that we want to, and not suddenly going down the path of, for example, ‘Bella & Duke are cheap and cheerful’.Deborah Lang, Head of Brand Service & PR, Bella & Duke
Statement association helps us see that we’re growing in the areas that we want to, and not suddenly going down the path of, for example, ‘Bella & Duke are cheap and cheerful’.
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