How it works
By Use Case
New product development
Facing up to food insecurity
5 key ways confectionery brands can improve in-store strategy
Navigating the brand loyalty crisis
The squeezed consumer 2023 (US)
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The data you need to inform decisions
Target the consumers that matter
Get the most from your research
Smart features, simple outcomes
Track brand health and performance
Know your consumers
Test creative and track effectiveness
Analyse competitors and new markets
Scoping and new product development
Simple, accurate research for ambitious marketers
Quick, reliable data for fast-moving insights teams
Learn from Attest’s experts in the Consumer Research Academy.
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If you don’t get the glowing results you hoped for, don’t be disappointed.
The whole point of brand tracking is to provide a framework for improving brand health and pushing those metrics up. And what might initially look discouraging can actually be an opportunity in disguise.
Let’s say you discover low levels of overall brand awareness, but the consumers who do know about your brand demonstrate strong purchase intent. That means there’s every chance a brand awareness campaign would translate into sales growth.
If you see that consumers are more likely to buy from a competitor, you can carry out further research to find out why and change your offering or messaging to make sure you address the pain points of your customers.
Likewise, if customer satisfaction is low, it represents a great opportunity to improve and prosper.
This is especially true if you’re scoring low because of one or two consistent reasons. Perhaps people are peeved with your customer service or maybe your product doesn’t quite match preconceived expectations?
Find out what it is that’s not working and fix it. Promote these positive changes and you’ll be on your way to winning back wavering customers.
The Consumer Research Academy is brought to you by the Customer Research Team—our in-house research experts. Any research questions? Email or chat with the team.