Customer story A need for speed: C Space’s award-winning COVID-19 research project March 25, 2021 4 min read Learn how C Space developed a super-speedy research methodology that revolutionised one supermarket’s response to the pandemic (and wowed award judges). Bel Booker Senior Content Writer
Customer story How Gymshark took on 2020 and won (with consumer research) November 16, 2020 7 min read Learn how fitness unicorn Gymshark tackled plunging purchase intent as coronavirus closed gyms in key markets. Bel Booker Senior Content Writer
Article What do the public think about Amazon’s COVID Christmas ad? November 11, 2020 6 min read Amazon’s Christmas ad aims to create optimism for an unusual festive season – but does it succeed? We used creative testing to find out. Bel Booker Senior Content Writer
Article Killing it With Casuals: Abercrombie & Fitch’s Marketing During Coronavirus November 09, 2020 7 min read Learn how Abercrombie & Fitch pivoted their marketing and buying strategy to bring comfort to customers during lockdown (and kept sales healthy). Bel Booker Senior Content Writer
Top Consumer Trends 2021 UK for Marketers November 03, 2020 This report contains fresh data from 1,000 UK consumers exploring how COVID-19 has changed what Brits want to hear from brands. Don’t miss these essential trends, which will help you plan 2021 marketing campaigns that resonate.
Article How to do remote onboarding successfully July 14, 2020 7 min read Remote onboarding is a daunting prospect for employer and employee alike. Discover how we’ve adapted the onboarding process to create a smooth and enjoyable experience for both parties. Bel Booker Senior Content Writer