‘Something greater’: Defining the Moneybox brand promise
June 8, 2022
Hannah Allen, Moneybox's Brand & Creative Lead, presented at the Attest Brand Growth Summit on how the fintech leaders perfected their brand promise.
Moneybox launched their app back in 2016, and made waves with their now famous round-ups feature, which helped thousands of people start investing with just their spare change. But last year the company began to realise just how much their service had transformed from those early beginnings.
Moneybox had more products, services, features, and tools than ever before—and a growing community with a wider range of needs and goals. It had become clear that Moneybox was outgrowing its existing mission and brand identity. So, they set out to rework their brand and define a new promise for their customers.