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Senior Content Writer
Watch this fireside chat between Charlotte Watson, Global Chief Marketing Officer at Olaplex and Loree Lash-Valencia, VP of Sales, North America at Attest.
This discussion was part of the recent Brand Innovators Consumer Engagement livecast. Charlotte and Loree talk through Olaplex’s approach to consumer engagement and how that informs their market-leading product launches.
They also discuss exclusive new insights from Attest’s US Beauty & Grooming Report 2022, which you can read for free.
Watch the full fascinating fireside chat below.
Bel draws on a background in newspaper and magazine journalism in her role at Attest, where she’s spent the past seven years uncovering consumer trends and writing in-depth research reports. She’s passionate about finding the story in the data and sharing insights that help shape brand strategy.
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