Attest appoints Loree Lash-Valencia as VP Sales North America

Attest, a SaaS consumer research platform for today’s fastest-scaling and biggest brands, today announces that Loree Lash-Valencia has joined as VP Sales, North America. 

Loree has over 25 years of experience in sales and business development and joins from wholesale and virtual showroom platform JOOR where she was VP North America Sales. Previous to this, she has led sales efforts at companies including Smartly.io, PebblePost, WGSN and Yesimo. 

Based in Attest’s New York offices, Loree will be responsible for disrupting the decades-old market research industry in the US, putting speed and ease at the heart of how brands uncover opportunity with consumer data. In her day-to-day role, she will lead on driving sales strategy and GTM in the US and scaling Attest’s New York-based teams to support ongoing growth. Attest works with a host of the world’s biggest brands including Microsoft, Walgreens/Boots, Organic Valley, and more.

Jeremy King, CEO & Founder of Attest, says: “In a short period of time, Attest’s SaaS platform has helped to fundamentally change the market research industry in Europe. The North American market is also poised for similar disruption and Loree joins us at the perfect moment as Attest has experienced significant growth and expansion within the US market in the last year. She brings a wealth of skills, leadership and expertise which can help us achieve our next stage of business development across America. We’re all very excited to welcome Loree to Attest.”