How DRY Soda pivoted to create a winning growth formula in 2021

Bel Booker

Senior Content Writer

Last updated on
October 8, 2021

For DTC Day, Attest Founder and CEO Jeremy King caught up with DRY CRO Betsy Frost to talk about how they created direct-to-consumer success during the pandemic.

Table of contents

Read more about what DRY did and how they jumped onto the D2C opportunity.

Bel Booker

Senior Content Writer

Bel draws on a background in newspaper and magazine journalism in her role at Attest, where she’s spent the past seven years uncovering consumer trends and writing in-depth research reports. She’s passionate about finding the story in the data and sharing insights that help shape brand strategy.

See all articles by Bel

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