How does Attest handle qualitative research?

Attest Explore brings AI-moderated interviews into the same platform as Attest Measure, so you can run quant and qual research from a single connected programme. Unlike separate qual tools that require different contracts and workflows, Attest Explore is built into the platform and returns results in days, not weeks.

Why teams switch from Suzy to Attest

Insights you can stand behind

High-quality consumer insights, expert support included, and AI that actually saves you time. No panel exhaustion. No premium lock-ins.

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Trusted by top global brands

150M+ consumers

59 global markets

4.5/5

Research you can rely on

Panel depth, AI that works, and support that never costs extra.

Hundreds of panels globally

Best-in-class panels mean broader reach, less fatigue and results you can trust.

AI that earns its place

AI built by researchers for researchers to enhance your expertise, not replace it.

Expert support, always

A strategic research partner to help you maximize your research goals.

Data quality you can defend

Layered AI, machine learning and human checks. Every result stands up to scrutiny so you share findings with confidence.

Fast insights. Deeper answers.

Launch in minutes, results in hours. Build surveys intuitively, see results instantly and let Compass surface what matters.

Quant and qual, connected

Attest Explore brings AI interviews into the same platform as Attest Measure. The what and the why, in one connected engine.

Other brands who’ve used Attest

How Reddit uses insights to prove its competitive value

How U.S. Cotton moved from broad demographics to behavior-based personas

How Bugaboo optimized the propositions for three new baby strollers

How Trustpilot pulled the levers on brand affinity

Solutions for forward-facing brands

Discover how Attest supports different teams, projects and industries.

Brand and campaign effectiveness

Measure what works and why. Track brand health, campaign performance and creative effectiveness to build the evidence that proves marketing impact to every stakeholder.

Brand tracking
Creative testing
Pre/post campaign measurement
PR

Category research

Know your category inside out. Understand who is in it, what drives consumer choice and where the whitespace sits so every strategic decision starts from evidence, not assumption.

Consumer profiling

Product development

Back every product decision with consumer data. From identifying the right opportunity to validating the right concept, research that moves at the pace of your development cycle.

Category research
Concept testing
Retail pitch

Ad sales pitch

Prove the value of your platform to every advertiser. Measure campaign impact, profile your audience and validate creative performance so every pitch is backed by consumer proof.

Consumer profiling
Creative testing
Campaign tracking

Retail pitch

Walk into every retail pitch with consumer evidence. Understand your category, validate your product and build the data story that gives buyers the confidence to say yes.

PR and content pitch
Creative testing

Brand tracking

Campaign tracking

Concept testing

Consumer duty

Creative testing

Consumer profiling

PR & content pitch

For insights teams

Run fast, reliable research without long agency timelines.

For brand teams

Track brand health and stay ahead of competitors.

For marketing teams

Measure brand performance and test campaigns.

For product teams

Validate concepts and understand customer needs.

Food & Beverage

Media & Entertainment

Financial Services

Consumer Goods

Strategic support from real researchers

Your dedicated research partner can help with everything from research planning and interview design to strategic insights.

Frequently asked questions

Attest and Suzy are both consumer insights platforms, but they differ in three important ways: panel approach, support model, and AI philosophy. Attest connects to hundreds of panels for broader, fresher reach. Expert support is included for every customer. And Compass, Attest’s AI co-pilot, is built to save researchers time rather than replace the research process.

Attest uses layered quality controls combining AI, human review and panel-level checks to ensure low-quality responses are removed before they reach your results. By aggregating across hundreds of panels rather than relying on a single proprietary panel, Attest also avoids the respondent fatigue that can affect data quality over time.

Yes. Every Attest customer gets access to a dedicated research manager as standard — no premium plan required, no minimum contract value to unlock support. Your research manager helps with survey design, methodology decisions and interpreting results.

Attest Explore brings AI-moderated interviews into the same platform as Attest Measure, so you can run quant and qual research from a single connected program. Unlike separate qual tools that require different contracts and workflows, Attest Explore is built into the platform and returns results in days, not weeks.

Attest charges a flat audience cost no matter who or where your consumers are so research budgets are predictable and there are no surprises when surveying niche or international audiences. Expert support and platform access are included, with no additional fees to unlock core functionality.