‘Something greater’: Defining the Moneybox brand promise

Bel Booker

Senior Content Writer

Last updated on
December 21, 2023

Hannah Allen, Moneybox's Brand & Creative Lead, presented at the Attest Brand Growth Summit on how the fintech leaders perfected their brand promise.

Table of contents

Moneybox launched their app back in 2016, and made waves with their now famous round-ups feature, which helped thousands of people start investing with just their spare change. But last year the company began to realise just how much their service had transformed from those early beginnings.

Moneybox had more products, services, features, and tools than ever before—and a growing community with a wider range of needs and goals. It had become clear that Moneybox was outgrowing its existing mission and brand identity. So, they set out to rework their brand and define a new promise for their customers.

Bel Booker

Senior Content Writer

Bel draws on a background in newspaper and magazine journalism in her role at Attest, where she’s spent the past seven years uncovering consumer trends and writing in-depth research reports. She’s passionate about finding the story in the data and sharing insights that help shape brand strategy.

See all articles by Bel

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