Our Free Price Testing Survey Template
Your marketing strategy will thank us: here’s a free pricing testing survey template to understand your target audiences’ or potential customers’ pricing preferences and their sensitivity to your proposed new pricing structure.Get started with this template
What are price testing surveys?
Price testing surveys can help your business evaluate how willing people are to pay for a product or service.
Price testing surveys help you decide on the optimal price to go to market with when developing a new feature or new product. Through a survey like this one, you’ll get a sense of your target audience’s appetite for your product depending on the price point.
Typically, much of the work of developing new products or features is about coming up with the ‘big idea’. We get it – that’s usually the fun bit. But the truth is, there’s little point in creating a new product or service if people don’t actually buy it. That’s where smart pricing comes in: pricing tests are a big part of new product development or innovation practices, and while they might not be as celebrated as the ideation phase, they’re a vital part of your go-to-market.
Picture this: you’ve done the initial concept tests with the right demographics or target audience segments, you’ve validated a need in the market, and you’ve developed a marketing strategy to bring it to market. How can you make sure it’s going to sell?