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May 27, 2021
9 min read
Ever found yourself trying to explain the power of brand awareness and how it translates to sales? We see you - and this article is for you.
January 21, 2020
6 min read
If you're using social listening to measure your brand, you're doing it wrong. Not only can you not see the vast majority of social data, but the data you can see isn't as useful as it's made out to be. Here's why social listening is no good for brand tracking, and what to do instead.
July 31, 2019
10 min read
Claire Cronin (SVP Marketing @ Virgin Atlantic) speaks to us about building a brand with purpose, and disrupting the airline sector for good. With her wealth of experience and consistent ethos, she's created a brand that both consumers and employees love.