How to get started in consumer research for FinTech startups

Attest's Sarah Hollinshead joins Araminta Robertson on the 'Market Like a FinTech' podcast to talk about how brands like Klarna and Wise use consumer research to create campaigns that resonate.

Bel BookerSenior Content Writer

Last updated on 2 May 2026 1 min read

Bel draws on a background in newspaper and magazine journalism in her role at Attest, where she’s spent the past seven years uncovering consumer trends and writing in-depth research reports. She’s passionate about finding the story in the data and sharing insights that help shape brand strategy.

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