A quick look at UK media consumption habits in 2021

Bel Booker

Senior Content Writer

Last updated on
August 30, 2023

Want to know where to spend your ad budget to reach your target audience? We have the answers!

Table of contents

Want to know what Brits are watching, reading and listening to? We asked 1,000 working age consumers about their habits for our annual media consumption report.

One big trend we noticed is a reduction in the amount of time people are spending watching TV, which has nearly returned to pre-pandemic levels. We also discovered a big uptick in TikTok usage and adoption of Disney Plus.

Get the full media consumption habits report – with a breakdown of trends by demographic – below, or for a quick overview, check out the handy infographic.

2021 UK media consumption report

Learn where to find your audience across broadcast, print and social media.

Bel Booker

Senior Content Writer

Bel draws on a background in newspaper and magazine journalism in her role at Attest, where she’s spent the past seven years uncovering consumer trends and writing in-depth research reports. She’s passionate about finding the story in the data and sharing insights that help shape brand strategy.

See all articles by Bel

Tell us what you think of this article by leaving a comment on LinkedIn.

Or share it on: