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Facing up to food insecurity
5 key ways confectionery brands can improve in-store strategy
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The squeezed consumer 2023 (US)
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This guide distils best practices, frameworks and examples from several years’ of work helping insight leaders implement change.
It aims to give you some practical tools and checklists to introduce self-service insights – whether that’s within your own team or supporting other departments.
There are seven steps to success outlined in the guide:
Source the right technology. The final section provides a framework and a checklist for assessing software providers. No platform will do everything you want perfectly; but if you use the checklist consistently you should end up with the most suitable partner.
August 21, 2017
To say that food and drink is big business for the UK would be a gross understatement. The Food and Drink Federation, a UK trade body, estimates that the industry contributes some £28.2 billion to the UK economy; and across the whole supply chain it produces over £100bn in economic value each year. That’s £2,453 (...)
August 31, 2017
Marketers in the UK had a media spend of £21.4bn in 2016. This was a 3.7% rise, and the 7th consecutive year of growth. Spend looks set to continue to grow in 2017 in spite of Brexit. And media spend continues to increase inn digital, with 95% of new media spend allocated to digital-mobile media (...)
A great brand raises the bar — it adds a greater sense of purpose to the experience, whether it’s the challenge to do your best in sports and fitness, or the affirmation that the cup of coffee you’re drinking really matters. Howard Shultz, Executive Chairman and former CEO, Starbucks Why start with this quote? Because (...)