Webinar

Marketing & Managing Change | Sue Unerman, Chief Transformation Officer, MediaCom

4 years ago

Join Attest's Senior Content Executive, Bel Booker, for a live interview with Sue Unerman, Chief Transformation Officer at global media agency MediaCom to dissect the challenges COVID-19 has brought to the industry, what agile marketing can do in a crisis & how roles have changed during the pandemic.

The impact of COVID-19 on the B2C marketing landscape has been vast. Marketing budgets have been slashed, teams have been scaled-back and offices closed.

And as the economy bombs and sales slump, marketing professionals are under more pressure than ever to bring in revenue. These are challenging times indeed. 

To understand the effect of these changes on the industry, join us for an exclusive live interview with Sue Unerman, Chief Transformation Officer at global media agency MediaCom.

We’ll be hearing:

  • How COVID-19 has affected MediaCom’s big brand clients
  • How Sue has seen her role alter during the pandemic
  • What agile marketing can do in a crisis
  • Whether brands should be cutting back or splashing out
  • What the long-term impacts of COVID-19 will be on the marketing industry 

In a world that is changing faster than any of us can quite get used to, Sue has been ahead of the curve for three decades, and remains at the forefront of the industry’s evolution. She has helped advertisers such as Mars, DFS, Direct Line Group, CRUK, Tesco, Universal, and Sky to connect with consumers by bringing a succession of new ideas to the advertising and media industry. So who better to give their take on the current COVID-19 pandemic? 

Our speakers

Bel Booker

Bel Booker

Senior Content Executive at Attest

Sue Unerman

Sue Unerman

Chief Transformation Officer at MediaCom

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