HFSS & Beyond: How to engage consumers and buyers on healthier options

3 years ago

Health has rarely been more important. In the wake of the pandemic and with the government poised to crack down on high fat, salt and sugar items, healthy eating has been catapulted to the top of the agenda for many shoppers, brands and grocery retailers. The task now is to maintain momentum. How can we build on the current buzz and attention to create a healthier food environment for the long term?

Attest have joined forces with the Grocer for our latest webinar, we have brought together a fantastic panel of experts, led by our Head of Content Sarah Hollinshead, to explore how brands and retailers can work together post Covid and HFSS to make healthy food affordable, desirable and profitable.

Using our exclusive new shopper research, we will delve into what motivates consumer decisions and investigate attitudes to healthy eating, labelling and the HFSS crackdown. We’ll discuss how to make healthy options a compelling business proposition for buyers and how to use ranging, merchandising and promotional strategies to help effect positive change.

Throughout, our experts will be sharing plenty of first-hand experience and behind-the-scenes insight. We’re joined by Angie Allgood, CMO at SMASH App, Barrie Saxby, Business Unit Director at EatLean and Mark Perry, Head of Category and In-Store at Weetabix.

Get started with Attest today

We’ll show you how easy it is!