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Health has rarely been more important. In the wake of the pandemic and with the government poised to crack down on high fat, salt and sugar items, healthy eating has been catapulted to the top of the agenda for many shoppers, brands and grocery retailers. The task now is to maintain momentum. How can we build on the current buzz and attention to create a healthier food environment for the long term?
Attest have joined forces with the Grocer for our latest webinar, we have brought together a fantastic panel of experts, led by our Head of Content Sarah Hollinshead, to explore how brands and retailers can work together post Covid and HFSS to make healthy food affordable, desirable and profitable.
Using our exclusive new shopper research, we will delve into what motivates consumer decisions and investigate attitudes to healthy eating, labelling and the HFSS crackdown. We’ll discuss how to make healthy options a compelling business proposition for buyers and how to use ranging, merchandising and promotional strategies to help effect positive change.
Throughout, our experts will be sharing plenty of first-hand experience and behind-the-scenes insight. We’re joined by Angie Allgood, CMO at SMASH App, Barrie Saxby, Business Unit Director at EatLean and Mark Perry, Head of Category and In-Store at Weetabix.
F&B Marketers—you’re in a new world. Inflation is cooling, now at its lowest rate since March 2021, according to the CPI – yet Americans are still struggling to put a meal on the table. Relying on falling inflation alone to correct the market is risky, and it’s possible that people’s eating behaviors will become the (...)
Have a look at our past webinars to learn about how research can improve your way of working.
2 years ago
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