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In part 1 of this webinar series Attest’s Head of Customer Research, Sam Killip, and US Sales Director Tamer Abouleinein aim to dissect and debunk the most common myths surrounding the usefulness of research.
Have you ever thought any of the following? Research is complex, it’s expensive and mostly something that should be left ‘to the experts’. Numerous myths surrounding the subject often lead to marketers shying away from undertaking projects themselves, and outsourcing help at a significant cost.
But what if you could be empowered to learn about consumers’ needs, understand live trends, enter new markets, validate decisions, develop new products and services, measure brands, track competition, and ultimately – grow. All at the click of a button, where you are in control.
In this two-part webinar series Attest’s Head of Customer Research, Sam Killip, and US Sales Director Tamer Abouleinein aim to dissect and debunk the most common myths surrounding agile research to showcase the value you stand to gain. We are here you tell you its more simple and accessible than you think…
In part 1, we will respond to 6 common myths on the usefulness of research:
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Head of Customer Research
US Sales Director
F&B Marketers—you’re in a new world. Inflation is cooling, now at its lowest rate since March 2021, according to the CPI – yet Americans are still struggling to put a meal on the table. Relying on falling inflation alone to correct the market is risky, and it’s possible that people’s eating behaviors will become the (...)
Have a look at our past webinars to learn about how research can improve your way of working.
2 years ago
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