Webinar

De-mystifying common research myths | Is research ever useful?

1 year ago

In part 1 of this webinar series Attest’s Head of Customer Research, Sam Killip, and US Sales Director Tamer Abouleinein aim to dissect and debunk the most common myths surrounding the usefulness of research.

Have you ever thought any of the following? Research is complex, it’s expensive and mostly something that should be left ‘to the experts’. Numerous myths surrounding the subject often lead to marketers shying away from undertaking projects themselves, and outsourcing help at a significant cost. 

But what if you could be empowered to learn about consumers’ needs, understand live trends, enter new markets, validate decisions, develop new products and services, measure brands, track competition, and ultimately – grow. All at the click of a button, where you are in control. 

In this two-part webinar series Attest’s Head of Customer Research, Sam Killip, and US Sales Director Tamer Abouleinein aim to dissect and debunk the most common myths surrounding agile research to showcase the value you stand to gain. We are here you tell you its more simple and accessible than you think…

In part 1, we will respond to 6 common myths on the usefulness of research:

  • It’s hard to find quality data
  • You can’t prove ROI
  • Claimed behaviour can’t be trusted
  • A business already knows who their customers are
  • A business already has too much data
  • It’s difficult to draw insights from results

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Our speakers

Sam Killip

Sam Killip

Head of Customer Research at Attest

Tamer Abouleinein

Tamer Abouleinein

US Sales Director at Attest

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