Why is Brand Intelligence important?
Are you winning or losing market share? Do your target consumers prefer your brand, or that of your competitors? Should you respond to a new marketing initiative, feature release or product launch by a rival? Without Brand Intelligence, on what are you basing the answers to these business-critical questions?
To avoid guessing, it’s essential to have a reliable and easy-to-understand data-backed source of truth when confronted with these questions.
And even more important is being able to understand why your brand is performing in a certain way, so you have the actionable intelligence needed to improve over time.
Understanding the drivers behind your brand’s strengths and weaknesses is a source of competitive advantage that will help your get ahead and stay ahead.