What does inflation mean for brands?

Attest Founder and CEO Jeremy King presents new data from the Squeezed Consumer Report on how consumers are reacting to higher living costs, and what brands should do to make sure they survive.

Bel BookerSenior Content Writer

Last updated on 2 May 2026 1 min read

Attest Founder and CEO Jeremy King presents new data from the Squeezed Consumer Report on how consumers are reacting to higher living costs, and what brands should do to make sure they survive.

Bel draws on a background in newspaper and magazine journalism in her role at Attest, where she’s spent the past seven years uncovering consumer trends and writing in-depth research reports. She’s passionate about finding the story in the data and sharing insights that help shape brand strategy.

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What does inflation mean for brands?

Attest Founder and CEO Jeremy King presents new data from the Squeezed Consumer Report on how consumers are reacting to higher living costs, and what brands should do to make sure they survive.

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