The Squeezed Consumer: How inflation is biting and what it means for brands

Attest CEO & Founder Jeremy King kicks off the Brand Growth Summit 2022 with the latest data on inflation and how it's affecting consumer spending.

Bel BookerSenior Content Writer
Last updated on 2 May 2026 1 min read

With the cost of living crisis hitting hard, how will it change consumer spending habits, and how should brands react? Here Jeremy presents highlights from our new Inflation Sentiment Tracker.

Check out the key stats in the infographic below or dig into the data for yourself in our UK Inflation Sentiment Tracker.

The findings at a glance

Not got time to watch the whole presentation? See the most important takeaways in this handy infographic.

Watch more insights and stories from top brands at the Brand Growth Summit.

Bel Booker Senior Content Writer
Bel draws on a background in newspaper and magazine journalism in her role at Attest, where she’s spent the past seven years uncovering consumer trends and writing in-depth research reports. She’s passionate about finding the story in the data and sharing insights that help shape brand strategy.
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