How DRY Soda pivoted to create a winning growth formula in 2021

For DTC Day, Attest Founder and CEO Jeremy King caught up with DRY CRO Betsy Frost to talk about how they created direct-to-consumer success during the pandemic.

Bel BookerSenior Content Writer

Last updated on 2 May 2026 1 min read

Read more about what DRY did and how they jumped onto the D2C opportunity.

Bel draws on a background in newspaper and magazine journalism in her role at Attest, where she’s spent the past seven years uncovering consumer trends and writing in-depth research reports. She’s passionate about finding the story in the data and sharing insights that help shape brand strategy.

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How DRY Soda pivoted to create a winning growth formula in 2021

For DTC Day, Attest Founder and CEO Jeremy King caught up with DRY CRO Betsy Frost to talk about how they created direct-to-consumer success during the pandemic.

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