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Head of Customer Research
Most consumers don’t realize the patterns in their purchasing habits. We don’t know (or want to know) just how impulsive we really are. Unprompted, we don’t think all too much about what or who influences our buying (apart from when you’re sure Instagram is listening to you and you get creepily well-targeted ads).
But as a business, knowing all about consumer behavior is incredibly valuable. You’ll be one step ahead every time, ready to delight consumers—and ideally turn them into fans who’ll rave about you to their friends and family.
One way to find out what consumer behavior is most relevant to your business is with a consumer behavior questionnaire. And we’re here to help you create a great one.
A consumer behavior survey is a type of market research that helps you gather information on consumer attitudes, preferences, and behaviors.
These insights allow you to tailor your products, services, strategies and marketing to your customers’ needs to increase sales, customer satisfaction and gain a competitive edge.
Here we’ll give you 52 questions to include in your next market research.
First up let’s make sure we’re on the same page…
Understanding your customers’ behaviors is one of the most important things for a successful brand.
Consumer behavior surveys are a tool to help you delve into the ‘why’ and ‘how’ behind purchasing decisions. By exploring factors such as motivations, preferences, and influences, these surveys provide primary consumer data that lets you tailor your products, services and marketing strategies effectively.
Engaging directly with your audience through well-crafted questions not only uncovers valuable data but also fosters a deeper connection with your target customers.
If you’re looking to gather data about purchase behavior using online surveys, you’ll want to use a mix of close-ended and open-ended questions. This mix of survey questions enables you to gather reliable consumer insights through tangible data (through closed-ended questions), and provides context for why your potential customers do things in certain ways (through open-ended questions).
Using our Customer Research Team’s vast experience helping brands carry out reliable consumer behavior market research, we’ve gathered these example questions.
It’s important to note that this is not a copy-paste survey: you should be creating one that is specific to your research goals and business. These questions merely serve as inspiration.
Here’s a brief rundown of the behavior questions we’ll cover in this guide:
And with that, let’s dive into the most insightful survey questions.
Learn how customers make buying decisions
Get data into how your customers behave – and buy!—with Attest’s Jobs to be Done survey template, written by research experts.
With these questions you can understand how often people buy and when they purchase. They can help you with commercial and marketing strategies, and with identifying peak buying periods.
People buy things for all kinds of reasons – price, quality, convenience and brand reputation to name a few.
These questions get to the heart of what matters most to your customers, so you know what to emphasize and where you might need to improve.
Where do your customers go to learn about your product? These questions will help you figure out which channels – like social media, online reviews or word of mouth – are most influential, so you can focus your efforts in the right places.
Knowing how people like to pay makes it easier for you to create a smooth checkout experience. These questions will show you whether your customers prefer credit, debit, digital wallets, or newer payment options.
Happy, loyal customers keep your business strong. These questions dig into how satisfied people are with your product and how likely they are to stick with your brand – or recommend you to others.
People shop in different ways, and understanding those habits lets you meet them where they are.
These questions help you find out if your customers prefer online or in-store shopping, mobile apps, subscriptions or delivery services.
Some people hunt for bargains, while others are willing to pay more for quality or convenience.
These questions will help you understand how much price impacts purchasing decisions and how your pricing stacks up.
It’s one thing for someone to buy your product – it’s another for them to actually use and love it.
These questions help you understand how often and why people use your product, and how it fits into their lives.
What happens after someone buys your product?
These questions help you understand how often people leave reviews, make returns, join loyalty programs or reach out for support – and how you can make their post-purchase experience even better.
Who exactly are your customers?
These questions give you a clearer picture of the people buying your product, so you can tailor your messaging and strategy to the right audience.
And you can use questions like these to cut your data by whichever demographics matter most to you and your business.
From our research experts, here are a few pointers and best practices to help you make the most of your consumer behavior research.
Running consumer behavior surveys is simple, using Attest. We provide you with everything you need to learn about the moves, motives and motivations of your target audience. Your dedicated research expert will help you to get the best insights from your data so you can greatly benefit from consumer profiling. See our consumer profiling survey template for further ideas.
Get reliable consumer behavior insights
Make sure you gather consumer insights that are genuinely useful with our survey templates—written by our experts in the Customer Research Team
Elliot joined Attest in 2019 and has dedicated his career to working with brands carrying out market research. At Attest Elliot takes a leading role in the Customer Research Team, to support customers as they uncover insights and new areas for growth.
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