Sam Killip

VP of Customer

Sam joined Attest in 2019 and leads the Customer Research and Customer Success Teams. Sam and her team support brands through their market research journey, helping them carry out effective research and uncover insights to unlock new areas for growth.

See all articles by Sam

Articles written by Sam Killip

A step-by-step guide to product demand analysis in 2025

New product development

12 min read

6 simple ways to test consumer preferences

14 min read

February 16, 2024

Beauty and cosmetics market size: growth and industry trends

Personal care & cosmetics

14 min read

13 brand health metrics you need to know and start tracking

15 min read

Ideal customer profile: what it is and how to create one (+ template)

Consumer profiling

12 min read

August 30, 2024

16 Brand positioning survey questions that work

Brand tracking

14 min read

November 21, 2023

Consumer insight platform: why you need one, plus 5 of the best

Brand tracking

9 min read

How to build a consumer insights team (and why you need one)

16 min read

August 30, 2023

5 Consumer insight examples: brands getting it right and what you can learn from them

Consumer profiling

13 min read

How to name a product: 5 fail-proof rules

Creative testing

14 min read

September 1, 2023

12 Top storytelling marketing examples: how brands tell stories

17 min read

8 Stages of new product development with examples

New product development

15 min read

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