Stratified sampling: What it is and when to use it
Stratified sampling is a method of sampling that divides a population into distinct subgroups before selecting a random sample from each one. It's helpful in market research when an audience…
Elliot Barnard
Elliot joined Attest in 2019 and has dedicated his career to working with brands carrying out market research. At Attest Elliot takes a leading role in the Customer Research Team, to support customers as they uncover insights and new areas for growth.
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