Bel Booker

Senior Content Writer

Bel draws on a background in newspaper and magazine journalism in her role at Attest, where she’s spent the past seven years uncovering consumer trends and writing in-depth research reports. She’s passionate about finding the story in the data and sharing insights that help shape brand strategy.

See all articles by Bel

Articles written by Bel Booker

Tom Roach on the value-destroying divide between ‘brand’ and ‘performance’ marketing

6 min read

Who’s doing the most pandemic drinking? UK vs US grocery trends dissected [infographic]

Food & beverage

5 min read

How DRY have ridden the growth of the sober curious movement

Food & beverage

6 min read

Want your brand to hit the headlines? Here’s how to use consumer surveys to score PR

9 min read

Gone viral on TikTok? Check! Little Moons Marketing Director Ross Farquhar on what’s next

Food & beverage

6 min read

September 12, 2022

What are the leading US mental wellbeing apps?

3 min read

Who’s the hottest brand in US D2C bedding and bath linen?

3 min read

What’s the biggest US brand in trading and investment FinTech?

Finserv

3 min read

The consumer insight behind PensionBee’s groundbreaking fossil fuel free plan

Finserv

4 min read

Coca-Cola’s Christmas ad steals crown in festive #adtest

Creative testing

4 min read

September 12, 2023

Lego’s Christmas ad is the most emotionally engaging of 2020. But why?

Creative testing

5 min read

September 12, 2023

How Gymshark took on 2020 and won (with consumer research)

7 min read

January 13, 2022

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