Bel Booker

Senior Content Writer

Bel draws on a background in newspaper and magazine journalism in her role at Attest, where she’s spent the past seven years uncovering consumer trends and writing in-depth research reports. She’s passionate about finding the story in the data and sharing insights that help shape brand strategy.

See all articles by Bel

Articles written by Bel Booker

6 Ways FinTech marketers can adapt to changing consumer behaviour

Finserv

6 min read

January 20, 2022

A need for speed: C Space’s award-winning COVID-19 research project

Food & beverage

4 min read

Red roses are a cliche – the customer insight that gave Bloom & Wild their most successful Valentine’s Day

5 min read

August 30, 2024

Will Buy Now Pay Later (BNPL) regulation deter consumers? [infographic]

Finserv

The future of food: Q&A with Ugly Drinks CEO and Attest

Food & beverage

August 30, 2024

Tom Roach on the value-destroying divide between ‘brand’ and ‘performance’ marketing

6 min read

Who’s doing the most pandemic drinking? UK vs US grocery trends dissected [infographic]

Food & beverage

5 min read

How DRY have ridden the growth of the sober curious movement

Food & beverage

6 min read

Want your brand to hit the headlines? Here’s how to use consumer surveys to score PR

9 min read

Gone viral on TikTok? Check! Little Moons Marketing Director Ross Farquhar on what’s next

Food & beverage

6 min read

September 12, 2022

What are the leading US mental wellbeing apps?

3 min read

Who’s the hottest brand in US D2C bedding and bath linen?

3 min read

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