Bel Booker

Senior Content Writer

Bel draws on a background in newspaper and magazine journalism in her role at Attest, where she’s spent the past seven years uncovering consumer trends and writing in-depth research reports. She’s passionate about finding the story in the data and sharing insights that help shape brand strategy.

See all articles by Bel

Articles written by Bel Booker

Organic Valley: farming insights to power new product development

New product development

5 min read

Three in ten plan to holiday less after the pandemic – how should brands respond?

4 min read

DRY CRO Betsy Frost on the benefits of taking F&B direct-to-consumer

Food & beverage

6 min read

Top 10 tech trends in grocery shopping & delivery [infographic]

Food & beverage

Grocery delivery: how retailers can deliver what Americans want

Food & beverage

6 min read

Smart carts & in-store satnav: the grocery tech US shoppers want

Food & beverage

7 min read

September 12, 2023

The Consumer Trends that Will Dominate 2021

August 17, 2021

Taxing unhealthy food is not the answer to UK’s obesity problem

Food & beverage

7 min read

November 5, 2025

How Oddbox mastered national expansion while cutting campaign costs

Food & beverage

7 min read

How to connect with your audience: Insight from Defected Records

9 min read

A quick look at UK media consumption habits in 2021

August 30, 2023

How US consumers will be won over by cryptocurrencies

Finserv

4 min read

September 12, 2023

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