Patagonia, Innocent, and Drunk Elephant: How Big Thinking Drives Results

22 Jul 2020 Webinar

Your Presenter:

Tom Shannon

Head of New Business


Thinking big is about more than a holistic strategy – it’s about being open-minded to new opportunities and directions. Business leaders that think bigger are often the category creators we’re all chasing after.

But how do you think big, tactically? You bring your future customers into the equation! Keeping net new customers front of mind means you’re not just thinking about your current situation, but instead you’re moving towards a BIG future.

Lucky for you, we’ve got stories to lead you in the right direction.

Join Attest’s Head of New Business, Tom Shannon, as he explains how these three  businesses were successful by thinking bigger than their competitors.

He’ll explain:

  • How to leverage the ‘Innocent Model’ to grow faster and further than presumed possible.
  • How Patagonia used a true north star mission to find a new, and unexpected, customer.
  • How Drunk Elephant went from $0 in 2012 to an $845m exit in 2019 by educating about the “suspicious six”.

You’ll walk away from this session with an understanding of how to explore new opportunities, and how this will lead to real results within your business.


If you have any questions regarding this webinar, please email Lucy Chapman.

Date & Time

Jul 2020

3 pm BST