Brand Growth
Summit 24

Thursday, 16 May

In a world that’s ever changing, where technologies like AI offer great potential, but also risk, it’s never been more challenging to uncover what makes your consumers tick.

The Brand Growth Summit returns in 2024 to explore the impact of AI on consumer trust and how brands can integrate new technologies while maintaining the human touch. We’ll be showcasing how consumer research is your prized tool to help enhance the human connection between brand and consumer.

  • Thursday, 16 May 2024
  • Free
  • 1:00 pm - 5:00 pm
  • Ham Yard Hotel, 1 Ham Yard, London, W1D 7DT

Summit Speakers

Jeremy King

CEO & Founder @ Attest

Jeremy founded Attest in mid-2015, following 9 years leading global teams across industries at McKinsey & Company. He holds an MBA from Harvard Business School, originally trained as a scientist with a focus on genetics, ecology and animal behaviour, and also helps to improve state primary schools with his charity work.

Jim Dores

International Marketing Manager @ JCDecaux

JCDecaux OneWorld is the international sales and marketing division of JCDecaux Group. Jim manages OneWorld's global marketing strategy and delivers industry insights to all markets and teams around the world. He is passionate about data-driven marketing, behavioural research and sustainable advertising.

Alyssa Stringer

Director of Product @ Attest

Benjamin Lickfett

Global Head of Digital Innovation @ Diageo

Benni shares insights on the way that AI and other emerging technologies are enabling more relevant and impactful consumer experiences for iconic brands like Guinness, Johnie Walker and Baileys.

Sam Killip

VP Customer Success @ Attest

Hollie Heffernan

Senior Brand Manager @ ZOE

Rosalind Godber

Head of Marketing @ The Jamie Oliver Group

More speakers to be confirmed...

Agenda

Thursday, 16 May

Registration

1.00pm

Welcome

1.30pm
Sam Killip
VP Customer Success @ Attest

Global Consumer Trust Report 2024: AI technologies

1.40pm
Jeremy King
CEO & Founder @ Attest
With data from eight major markets, this global report explores consumer trust around AI technologies. From concern over companies’ handling of data collected via AI, through to fears of being misled, learn where consumers need more reassurance. Jeremy will dissect the areas where shoppers are embracing AI, and how brands can take advantage of changing consumer behaviour.

Harnessing data for social purpose

2.00pm
Rosalind Godber
Head of Marketing @ The Jamie Oliver Group
Jamie Oliver has a long history of successful campaigning and social purpose initiatives. As his company prepared to relaunch Ministry of Food - an eight-week course focused on instilling basic kitchen and food skills - they needed an up-to-date overview of the landscape and consumer need. Ros explains how they used consumer research to better understand how Jamie could engage audiences relevantly and credibly in this space - while at the same time building out a compelling case for potential partners and investors to get involved.

Targeted campaigns in a post-cookie world

2.20pm
Jim Dores
International Marketing Manager @ JCDecaux
Jim explains how JCDecaux have used Attest to gather consumer sentiments on OOH advertising in the post-cookie world to drive a thought leadership piece for brands on how best to harness this channel. He will examine the strategy, implementation and results of the project.

Product Release: Multi-market

2.40pm
Alyssa Stringer
Director of Product @ Attest
Running multi-market research in Attest has never been easier. Alyssa will discuss Attest’s new workflows for large scale multi market research, helping you supercharge any global use case, from brand tracking to category expansion, How Attest has developed simple and intuitive tools for navigating and distilling large data sets, including advanced cross-market comparison and why Attest’s audience solutions offer you the most robust and reliable sample across the globe.

Comfort break

3.00pm

To be confirmed

3.20pm

Making it personal – using tech to build connections with consumers

3.40pm
Benjamin Lickfett
Global Head of Digital Innovation @ Diageo
Benni shares insights on the way that AI and other emerging technologies are enabling more relevant and impactful consumer experiences for iconic brands like Guinness, Johnie Walker and Baileys.

Case study

4.00pm
Hollie Heffernan
Senior Brand Manager @ ZOE

Reclaiming human connection in an ever-automated world

4.20pm
Nathalie Nahai
Expert in psychology, persuasive tech & human behaviour
Nathalie explores the intricate balance between the march of automation and human connection and reveals how we can adapt to a changing landscape of decision-making and engagement in the face of evolving AI technology.

Close

5.00pm
Thursday, 16 May

Limited seats available - reserve your ticket today

Brand Growth Summit Registration

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