Brand Growth
Summit 24

With data from eight major markets, this global report explores consumer attitudes to AI technologies. Jeremy will dissect the areas where shoppers are embracing AI, and how brands can take advantage of their changing behaviour. He'll also address the issue of consumer trust - from concern over companies’ handling of data collected via AI, through to the difficulty consumers face identifying AI-generated imagery.

Jamie Oliver has a long history of successful campaigning and social purpose initiatives. As his company prepared to relaunch Ministry of Food - an eight-week course focused on instilling basic kitchen and food skills - they needed an up-to-date overview of the landscape and consumer need. Ros explains how they used consumer research to better understand how Jamie could engage audiences relevantly and credibly in this space - while at the same time building out a compelling case for potential partners and investors to get involved.

Jim explains how JCDecaux have used Attest to gather consumer sentiments on OOH advertising in the post-cookie world to drive a thought leadership piece for brands on how best to harness this channel. He will examine the strategy, implementation and results of the project.

Running multi-market research in Attest has never been easier. Alyssa will discuss Attest’s new workflows for large scale multi market research, helping you supercharge any global use case, from brand tracking to category expansion, How Attest has developed simple and intuitive tools for navigating and distilling large data sets, including advanced cross-market comparison and why Attest’s audience solutions offer you the most robust and reliable sample across the globe.

Benni shares insights on the way that AI and other emerging technologies are enabling more relevant and impactful consumer experiences for iconic brands like Guinness, Johnie Walker and Baileys.

Nathalie explores the intricate balance between the march of automation and human connection and reveals how we can adapt to a changing landscape of decision-making and engagement in the face of evolving AI technology.