How it works
By Use Case
New product development
2024 US consumer trends
2024 UK consumer trends
Zero-party data revolution (US)
Zero-party data revolution (UK)
Consumer research made simple
The data you need to inform decisions
Target the consumers that matter
Get the most from your research
Smart features, simple outcomes
Track brand health and performance
Know your consumers
Test creative and track effectiveness
Analyse competitors and new markets
Scoping and new product development
Simple, accurate research for ambitious marketers
Quick, reliable data for fast-moving insights teams
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Brand tracking is a fantastic tool that helps companies monitor the health of their brands and benchmark themselves against competitors. This guide sets out why you should be doing it and how to get started.
Just fill out the form to get your hands on the full report. Simple!
Brand tracking – it’s something you may have heard of but you might not know what it actually is. No shame there. While brand tracking is often used by big consumer brands, it’s not as commonly implemented by smaller and medium-sized ones.
Perhaps it’s because they don’t think they need it or they don’t think they have the resources. But, actually, there’s no reason why brands of all sizes shouldn’t be reaping the benefits of brand tracking.
It’s a fantastic tool that helps companies monitor the health of their brands and benchmark themselves against competitors. And thanks to solutions like Attest, it’s far more accessible and affordable for marketers and brand managers than it ever has been. In this guide we’ll explain why you should be brand tracking and how to get started.
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