The Beginners’ Guide to Brand Tracking

Brand tracking is a fantastic tool that helps companies monitor the health of their brands and benchmark themselves against competitors. This guide sets out why you should be doing it and how to get started.

The Beginners' Guide to Brand Tracking

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What’s inside?

  • The core uses for brand tracking
  • The six key metrics to track
  • An easy-to-use brand tracking template
  • Brand tracking case study with Little Dish

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Introduction

Brand tracking – it’s something you may have heard of but you might not know what it actually is. No shame there. While brand tracking is often used by big consumer brands, it’s not as commonly implemented by smaller and medium-sized ones. 

Perhaps it’s because they don’t think they need it or they don’t think they have the resources. But, actually, there’s no reason why brands of all sizes shouldn’t be reaping the benefits of brand tracking.

It’s a fantastic tool that helps companies monitor the health of their brands and benchmark themselves against competitors. And thanks to solutions like Attest, it’s far more accessible and affordable for marketers and brand managers than it ever has been. In this guide we’ll explain why you should be brand tracking and how to get started.

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