An ad needs to be many things: it needs to stand out, resonate, and it needs to be appropriate for the viewer. Ticking all of those boxes is no easy feat.
Achieving all of these elements with your next campaign is more important than ever before. Data from 2015 suggests that the average consumer in America sees between 4,000 and 10,000 adverts every day. So, it’s increasingly necessary to stand out.
How you choose to stand out is up to you. You could opt for a focus on parody (like Oasis), or purpose (as most beer brands do these days), or opt for the cute factor (like these other brands). The tactics you use will depend on who you’re trying to get through to, and your brand’s personality in general.