Marketers in the UK had a media spend of £21.4bn in 2016. This was a 3.7% rise, and the 7th consecutive year of growth.
Spend looks set to continue to grow in 2017 in spite of Brexit.
And media spend continues to increase inn digital, with 95% of new media spend allocated to digital-mobile media buying in 2016. Mobile video spend increased by 103% to £693 million!
Today’s marketer must make the most of opportunities to match marketing spend to media consumption within their target audience.
Advantage is gained when this is achieved faster than your competitors.
This report will cover:
- UK media consumption snapshot Q3 2017
- Behavioural change analysis within key media segments
- Identification of future trends and opportunities