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Facing up to food insecurity
5 key ways confectionery brands can improve in-store strategy
Navigating the brand loyalty crisis
The squeezed consumer 2023 (US)
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Erik Mathiesen-Dreyfus, Director of Data Science & Analytics, discusses how AI and the Attest platform can help you find deeper insights in your data.
Finding insight among your survey data can sometimes feel like trying to find a needle in a haystack — especially when dealing with large amounts of data. Surveys that consist of many questions and different types of answers, such as multiple choice, open text, NPS and ranking, can be particularly challenging to analyse.
Automated approaches for assisting with finding insights do exist but they often require a significant amount of tinkering and domain expertise to be useful. Because of this, many companies turn to agencies for their quantitative analysis.
At Attest, we believe in empowering marketers to uncover their own insights, which is why we’ve launched an Automated Insights report. This download includes tools that automatically find interesting insights in your survey data. It also finds themes and sentiments expressed in open text responses, saving you time codifying answers so you can spot trends more quickly.
Join Director of Data Science & Analytics, Erik Mathiesen-Dreyfus, to find out more about how AI and the Attest platform can help you find deeper insights in your data.
Director of Data Science & Analytics
F&B Marketers—you’re in a new world. Inflation is cooling, now at its lowest rate since March 2021, according to the CPI – yet Americans are still struggling to put a meal on the table. Relying on falling inflation alone to correct the market is risky, and it’s possible that people’s eating behaviors will become the (...)
Have a look at our past webinars to learn about how research can improve your way of working.
2 years ago
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