How Trustpilot used data to understand brand perception… and improve it!
Hear from Lauren Sims, Trustpilot’s Head of Consumer Marketing at the Attest Brand Growth Meetup 2022. A look at how Trustpilot launched a global brand tracking study to understand brand awareness and perception with their consumer audience, how they’ve applied the learnings, and why it’s now being used as a key indicator of business health.
Hear from Lauren Sims, Trustpilot’s Head of Consumer Marketing at the Attest Brand Growth Meetup 2022.
A look at how Trustpilot launched a global brand tracking study to understand brand awareness and perception with their consumer audience, how they’ve applied the learnings, and why it’s now being used as a key indicator of business health.
The Experts’ Guide to Brand Tracking
How to look at the impact of things like audience reach, panel diversity, and survey design to help you decide whether your current brand tracker is up to scratch.
Bel draws on a background in newspaper and magazine journalism in her role at Attest, where she’s spent the past seven years uncovering consumer trends and writing in-depth research reports. She’s passionate about finding the story in the data and sharing insights that help shape brand strategy.
