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Gamers are a highly varied bunch. Some want cross-platform play to keep up with friends; others want AI-powered solo adventures. And when it comes to in-game ads? Opinions split hard and fast.
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US consumers are already noticing the impact of tariffs on the cost of goods - and they're changing their buying behavior as a result.
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The freshest market trends, brand stories and research expertise for marketers and insights professionals.
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