5 Things That the Strongest Brands Focus on

Nothing lasts forever.
5 minute read

5 New Year Resolutions to Help Your Brand in 2018

New Year resolutions don't just have to be for individuals. The idea of improving, quitting bad habits and enjoying a more productive, successful year can be just as valid for business and teams.  ...
7 minute read

5 Brand Health Checks to Do Before You Start 2018

At the start of a new year, many of us make pledges to go to the gym, stop drinking and overhaul our diet, but how many brand owners resolve to improve the health of their business?
6 minute read

The Impact of Brand on Digital and Performance Marketing

A senior marketer at a well-known consumer startup recently told me that their performance marketing team just don't believe brand metrics impact performance marketing. (They worked on brand ...
6 minute read

How British Brands Are Perceived in the UK and USA

When you think of British brands and products that are ‘Made in Britain’, what do you associate them with? Quality and heritage, perhaps? Or maybe high price tags and old fashioned style?
2 minute read

Turn your brand data into brand intelligence

A recent Forrester study has confirmed that marketers tend to prioritize access to data over data analysis:  while 69% of respondents said that “easy access to all media and customer data” is an ...
6 minute read

20 Questions to Supercharge Your 2018 Strategic Planning

As 2018 looms large over us, many businesses will have completed much of their strategic planning for the year ahead. But how much of it was based on direct consumer feedback from your target ...
4 minute read

Alcohol Brand Index 2017 Q4

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the alcohol sector, as determined by real consumers.
3 minute read

Why Audio Branding Will Be Huge in 2018

Listening to podcasts is now bigger than Catholicism in the United States. Say what?!
12 minute read

The Beginner's Guide to Successful New Product Development

Is it ever too early to be thinking about New Product Development (NPD)?
11 minute read