For Consumers, Tech = Hardware

Our recent report on the leading technology brands provided lots of interesting takeaways, but one interesting pattern in particular emerged:
6 minute read

5 Templates to Get Your Brand Messaging on Point

Getting your branding spot-on is the key to a winning marketing strategy. Brand is the foundation of your company. Get it right, and you’ll be able to build out in a myriad of exciting directions. ...
8 minute read

Technology Brand Index

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the various sectors, as determined by real consumers.
3 minute read

A Retro Revival: Why the Entertainment Industry is Kicking It Old School

From the excitement of the first cinemas, where stories stuttered in black-and-white across projector screens; to the reign of the video store, running your hand along the Blockbuster aisles of VHS ...
9 minute read

Reasons Everyone in the C-Suite Should Focus on Brand

Brand can be an elusive concept. Is it the company name and logo? The typeface and colour scheme it uses? The qualities we associate it with?
6 minute read

Entertainment Brand Index

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the entertainment sector, as determined by real consumers.
3 minute read

The Alan Key to success: Why IKEA is better than the rest

The blue-and-yellow IKEA branding has become more than just a logo. It’s the stamp of a certain way of life: the IKEA way of life. It heralds a place where value, durability, and simplicity are ...
8 minute read

5 Simple Creative Tests to Get the Most from Audio and Video Advertising

You know that feeling, when you read or say a word so many times that it begins to lose all meaning, and stops looking and sounding like a real word? 
7 minute read

6 Mistakes You Can Avoid With Brand Tracking

From time to time, we all misjudge certain things. Perhaps we don’t know enough about the subject; perhaps we are too deep in our own bubble to realise that our messaging is no longer hitting home. ...
10 minute read

Furniture & Homeware Brand Index

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the furniture and homeware sector, as determined by real consumers.
4 minute read