6 Simple Ways to Test Consumer Preferences

So you’ve got a great idea for a new product? But before you blow your budget on bringing it to market, there are a number of key questions you should get answered.
9 minute read

The Availability Heuristic, Green Tees & Decision Making

So what is the availability heuristic exactly?
6 minute read

How Widely Believed Are These 8 Common Myths Really?

Are you squeamish? Don’t like spiders? Then I bet you don’t like the idea that we swallow 8 spiders in our sleep each year.
6 minute read

How to Achieve Agile Product Development for Physical Products

Agile product development is vital for brands wanting to stay relevant in today’s fast paced marketplace, but if you’re manufacturing a physical product this can be challenging.
8 minute read

The Most Innovative Brands 2017 as Voted By UK Consumers

'Innovate or die' is an imperitive understood by almost every corporate executive.
1 minute read

How Loss Aversion Affects Market Research and Decision Making

You’re offered a gamble on a coin toss:
10 minute read

Competitive Analysis: 20 Experts Share Their Top Tips and Tools

You wouldn’t agree to a boxing match without knowing anything about your opponent. Likewise brands shouldn’t enter the marketplace without understanding their competition - or else they could end up ...
18 minute read

Women in Advertising: What Women Actually Think

How women are depicted by brands in their advertising campaigns is a long-running and contentious issue, with many commentators still exasperated that gender stereotypes continue to be propagated and ...
18 minute read

How to Minimise Bias in Survey Research

This may sound obvious, but survey research only has value if the results are valid. However, many brands are basing decisions on unreliable surveys.
10 minute read

What’s £1 Worth?

What’s £1 Worth?
4 minute read